Marketing Specialist📣 Job Ad

Marketing Specialist needed to develop and implement strategic marketing campaigns, analyze market trends, and create engaging content for our brand. The ideal candidate will have strong analytical skills, creativity, and experience with digital marketing platforms to drive customer engagement and business growth. Responsibilities include managing social media presence, conducting market research, coordinating with design teams, and measuring campaign performance using key metrics.

• Campaign Execution & Performance: Implement and optimize marketing campaigns, track key performance indicators (KPIs), return on investment (ROI), and ensure timely execution.
• Brand Building & Communication: Ensure alignment of branding across all touchpoints and contribute to storytelling efforts while monitoring brand perception and awareness.
• Market & Consumer Insights: Conduct research on market trends, competitors, and consumer behavior, generating insights to inform marketing strategies.
• Events & Sponsorships: Coordinate brand events, trade shows, and sponsorships, tracking engagement and ROI while managing agencies and vendors.
• Digital & Content Marketing: Develop content calendars, support digital advertising, and track online reputation and performance.
• Budget & Reporting: Assist in tracking marketing spend to ensure cost efficiency and prepare reports on performance and budget utilization.
• Sales & Business Alignment: Support sales initiatives and demand forecasting through targeted marketing.
• Product Launch Support: Help in planning and executing marketing strategies for new product launches.
• Marketing Excellence & Innovation: Contribute to process improvements and stay updated on industry trends.