Associate Director Residential Marketing📣 Job Ad

Company Overview: Red Sea Global

Red Sea Global (RSG) is a visionary developer committed to positively shaping the places we live, work, and travel. Its purpose-driven, transformative programs are a driving force for Vision 2030, leading the world towards regenerative tourism. Joining RSG offers an opportunity to contribute to positive change for Saudi Arabia and globally.

Role Summary: Associate Director Residential Marketing

RSG is seeking an Associate Director Residential Marketing to join its team in Riyadh, Saudi Arabia. This full-time position is responsible for supporting the development of the residential marketing strategy. The role's primary focus is to create luxury residential marketing propositions and campaigns for all RSG Residential projects and assets, ensuring precision and creative excellence across all touchpoints.

Key Responsibilities: Strategy and Campaigns

• Support the Director in the creation and execution of local, GCC, and international marketing strategies to drive buyer interest, leads, and sales.
• Manage agency relationships, ensuring value, exceptional creative outputs, and timely delivery of work.
• Work closely with corporate and destination marketing teams to ensure overall alignment on campaigns and activities.
• Create compelling, elevated, and luxury digital and offline marketing materials for the residential sales team.
• Collaborate with operator brands on the production and approval of marketing collateral and campaigns.
• Develop a program of launches, events, exhibitions, and activations with event management agencies to connect with UHNW and HNW audiences, driving buyer leads.
• Create and refine residential show suite experiences.
• Work with the corporate digital team to create and optimize the luxury residential presence across all RSG’s digital platforms.
• Develop residential digital strategy and drive paid campaigns to generate leads and conversion.
• Work with media agencies to achieve focused reach and awareness for residential propositions.
• Collaborate with PR and Social Media agencies to create a compelling content strategy that stimulates interest in RSG’s luxury residential propositions.

Key Responsibilities: Management and Development

• Develop brand partnerships and affinity programs with luxury brands with similar positioning to RSG.
• Establish department KPIs to measure effectiveness and inform future investment decisions.
• Help define product, channel, and customer strategies for each of the current and future residential assets within RSG.
• Manage the RSG Residential marketing budget and planning, working closely with the Chief Development Officer, sales, finance, investment, and project management and development teams.
• Focus on the delivery of individual and team performance objectives, providing the necessary leadership, support, and guidance to the marketing team to help deliver set KPIs.

Qualifications, Experience, and Skills

• Bachelor’s degree in Marketing or Business Management.
• Minimum of 6 years of prime residential development marketing experience for major real estate developers or global property businesses.
• Demonstrated luxury residential real estate project or residential resort marketing experience on an international scale.
• International real estate experience is required.
• An understanding of UHNWIs and HNWIs real estate requirements from a marketing perspective.
• An understanding of and experience in the KSA and GCC luxury residential operating environments.
• Excellent communication skills, with fluency in English speaking and writing.
• Proven expertise in residential marketing, capable of creating luxury residential marketing campaigns.
• Strategic thinker with a proactive approach to execution.
• Excellent project management skills.
• Collaborative and reliable team player.
• Proactive in leading launch events and committed to timely delivery.
• Strong self-confidence, with effective presentation, reporting, listening, and questioning skills.

Operational Standards and Continuous Improvement

The Associate Director will adhere to all relevant functional policies, processes, standard operating procedures, and instructions to ensure controlled and consistent work. This includes assisting in the preparation of accurate and timely functional MIS statements and reports. The role also requires applying safety, quality, and environmental management policies to ensure employee safety, legislative compliance, high-quality service delivery, and a responsible environmental attitude. Contribution to identifying opportunities for continuous improvement in departmental systems, processes, and practices, considering international best practices, cost reduction, and productivity enhancement, is also expected.