Senior Manager Residential Marketing📣 Job Ad

Company Overview

Red Sea Global (RSG) is a visionary developer committed to positively shaping the places we live, work, and travel. The company drives Vision 2030 and leads regenerative tourism initiatives. Joining RSG means contributing to positive change for Saudi Arabia and globally.

Role Summary

Red Sea Global is seeking a Senior Manager - Residential Marketing to join its team in Riyadh. This full-time position is central to executing the residential marketing strategy across a portfolio of ultra-luxury developments. The role requires a commercially driven marketing specialist with 5-10 years of experience, focused on building brand equity, generating high-quality leads, and directly supporting sales conversion.

Key Responsibilities

• Lead the execution of residential marketing strategies, ensuring alignment with wider commercial and brand objectives.
• Develop asset-level marketing plans, positioning, and audience strategies for particular developments.
• Deliver integrated campaigns across digital, web, paid social, content/film, PR, influencer management, print, brochures, and eDMs.
• Work in close partnership with the Sales team to ensure marketing delivers qualified, CRM-driven leads that support conversion and revenue growth.
• Own CRM-led lead and offline generation initiatives, ensuring strong data capture, nurturing journeys, and prequalification processes.
• Develop sales enablement materials including brochures, presentations, digital assets, and branded tools.
• Lead planning and strategy for high-end events, private viewings, roundtables, and experiential activations targeting UHNW/HNW audiences, collaborating with the internal Events team for operational delivery.
• Support PR strategy and execution in partnership with the Communications team and external agencies to elevate residential developments globally.
• Lead asset-specific content strategies that inform, inspire, and create intrigue across channels.
• Work closely with the Digital team on execution of digital strategies, performance marketing, and optimization, including driving content development for the Red Sea Residences website.
• Manage external agencies, including briefing, creative direction, and delivery oversight.
• Oversee jointly branded materials with operator partners, particularly within branded and unbranded residences.
• Manage marketing budgets and procurement, ensuring spend is optimized for ROI and aligned with governance.
• Define KPIs across campaigns, channels, and events with strong commercial accountability.
• Analyze insights, market trends, and campaign performance to inform future activity, and present plans, results, and recommendations to senior leadership.
• Support the Marketing Director in shaping the residential marketing program and managing direct reports.

Qualifications and Experience

• A minimum of 5-10 years of experience in marketing, with a focus on residential or ultra-luxury developments.
• Demonstrated expertise as a commercially driven marketing specialist.
• Proven ability to execute integrated marketing programs designed to build brand equity and generate qualified leads.
• Experience engaging UHNW and HNW audiences through targeted digital campaigns, premium events, PR, and bespoke content.
• Ability to manage external agencies, marketing budgets, and cross-functional collaborations effectively.

Work Environment and Location

This is a full-time position based in Riyadh. The role may require national and international travel to assist with events and on-site activities.

Application Information

Candidates interested in this opportunity are encouraged to apply.