Brand & Content Manager📣 Job Ad

About Unifonic

Unifonic is an AI-native customer experience platform purpose-built for emerging markets. Recognized as a Great Place to Work®, the company has over 25 years of conversational AI research and development, serving more than 5,000 enterprises across the MENA region. Unifonic is pioneering sovereign, agentic AI through its Agentic Studio platform.

The Role of Brand & Content Manager

Unifonic is seeking a Brand & Content Manager for a full-time position in Riyadh, Riyadh Province. This role is responsible for shaping how the market understands and experiences Unifonic. The manager will lead the execution of the company’s brand strategy, creative development, content programs, public relations initiatives, and thought leadership efforts, ensuring a consistent and compelling brand presence across all channels.

Key Responsibilities

• Manage and evolve Unifonic's visual identity and brand guidelines, ensuring consistent application across all customer and market touchpoints.
• Oversee the development of creative assets across digital, events, campaigns, social media, web, and sales enablement materials.
• Build efficient creative workflows and processes that enable high-quality, on-brand execution at scale.
• Manage relationships with creative agencies, freelancers, and production partners.
• Collaborate with internal stakeholders to translate business objectives into compelling creative solutions.
• Support and execute the company's editorial strategy, messaging, and content initiatives.
• Develop and manage content calendars across owned, earned, and executive channels.
• Create and coordinate thought leadership programs, executive communications, customer stories, and campaign content.
• Partner with PR agencies and media contacts to secure relevant media coverage and speaking opportunities.
• Ensure content aligns with business priorities, audience needs, and brand positioning.
• Support relationships with industry analysts, research firms, and key market influencers, coordinating briefings, report submissions, and information requests.
• Monitor analyst insights and market trends to inform content and positioning strategies.
• Partner with Marketing Operations to track brand and content performance metrics, helping maintain campaign reporting and attribution frameworks.
• Monitor key performance indicators and provide actionable recommendations for optimization, contributing to marketing reporting for leadership.

Required Qualifications

• A minimum of 8 years of experience in brand management, creative marketing, content marketing, communications, or related disciplines.
• Experience working within technology, SaaS, platform, or high-growth businesses.
• Strong understanding of brand management, content strategy, and integrated marketing campaigns.
• Excellent writing, storytelling, and communication skills.
• Experience managing creative projects and collaborating with designers, agencies, content creators, and cross-functional teams.
• Familiarity with PR programs, media engagement, and thought leadership initiatives.
• Analytical mindset with the ability to interpret marketing performance data and translate insights into action.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
• MENA market experience is preferred.

The Marketing Team

The Marketing team at Unifonic is a collaborative group focused on driving business growth, strengthening brand presence, and enhancing customer engagement. Through strategic planning, integrated campaign execution, and data-driven decision-making, the team delivers impactful initiatives that support revenue objectives and contribute to the company's overall success. The team continuously adapts to evolving market trends by combining creativity, innovation, and analytical thinking.

Collaboration and Impact

The Brand & Content Manager will work closely with Marketing, Product Marketing, Growth, and Operations teams. This collaboration is essential for translating business priorities into impactful campaigns and strategic storytelling that strengthen brand awareness, build trust, and support demand generation objectives, while also contributing to measurement and reporting efforts to demonstrate impact on business performance.