Brand & Content Manager📣 Job Ad

About Unifonic

Unifonic is an AI-native customer experience platform purpose-built for emerging markets, recognized as a Great Place to Work®. With over 25 years of conversational AI research and development, Unifonic serves more than 5,000 enterprises across the MENA region and pioneers sovereign, agentic AI through its Agentic Studio platform.

Role Overview

Unifonic is seeking a Brand & Content Manager for a full-time position in Riyadh, Riyadh Province. This role is central to shaping how the market understands and experiences Unifonic. The Brand & Content Manager will lead the execution of the company’s brand strategy, creative development, content programs, public relations initiatives, and thought leadership efforts, ensuring a consistent and compelling brand presence across all channels.

Key Responsibilities

• Manage and evolve Unifonic's visual identity and brand guidelines, ensuring consistent application across all customer and market touchpoints.
• Oversee the development of creative assets across digital, events, campaigns, social media, web, and sales enablement materials.
• Build efficient creative workflows and processes that enable high-quality, on-brand execution at scale.
• Manage relationships with creative agencies, freelancers, and production partners.
• Support and execute the company's editorial strategy, messaging, and content initiatives.
• Develop and manage content calendars across owned, earned, and executive channels.
• Create and coordinate thought leadership programs, executive communications, customer stories, and campaign content.
• Partner with PR agencies and media contacts to secure relevant media coverage and speaking opportunities.
• Ensure content aligns with business priorities, audience needs, and brand positioning.
• Support relationships with industry analysts, research firms, and key market influencers.
• Coordinate analyst briefings, report submissions, and information requests.
• Assist in driving participation in relevant analyst programs and industry evaluations.
• Monitor analyst insights and market trends to inform content and positioning strategies.

Collaboration and Performance Measurement

This role involves close collaboration with Marketing, Product Marketing, Growth, and Operations teams to translate business priorities into impactful campaigns and strategic storytelling. The objective is to strengthen brand awareness, build trust, and support demand generation. Additionally, the Brand & Content Manager will partner with Marketing Operations to track brand and content performance metrics, helping maintain campaign reporting and attribution frameworks that connect marketing activities to business outcomes. This includes monitoring key performance indicators and providing actionable recommendations for optimization, contributing to marketing reporting and performance reviews for leadership stakeholders.

Experience Requirements

Candidates for the Brand & Content Manager position should possess 5-10 years of relevant experience.

Work Environment

This is a full-time position based in Riyadh, Riyadh Province. The Brand & Content Manager will operate within Unifonic's Marketing team, a collaborative group dedicated to driving business growth, strengthening brand presence, and enhancing customer engagement.