Brand & Content Manager📣 Job Ad

About Unifonic

Unifonic is an AI-native customer experience platform purpose-built for emerging markets. With over 25 years of conversational AI research and development, the company serves more than 5,000 enterprises across the MENA region. Unifonic is pioneering sovereign, agentic AI through its Agentic Studio platform and is recognized as a Great Place to Work®.

The Brand & Content Manager Role

The Brand & Content Manager is responsible for shaping how the market understands and experiences Unifonic. This full-time position, located in Riyadh, Riyadh Province, leads the execution of the company’s brand strategy, creative development, content programs, public relations initiatives, and thought leadership efforts. The role ensures a consistent and compelling brand presence across all channels, translating business priorities into impactful campaigns and strategic storytelling that strengthen brand awareness, build trust, and support demand generation objectives. Additionally, this role contributes to measurement and reporting efforts to evaluate the impact of brand and content initiatives on overall business performance.

Key Responsibilities

• Manage and evolve Unifonic's visual identity and brand guidelines, ensuring consistent application across all customer and market touchpoints.
• Oversee the development of creative assets across digital, events, campaigns, social media, web, and sales enablement materials.
• Build efficient creative workflows and processes that enable high-quality, on-brand execution at scale.
• Manage relationships with creative agencies, freelancers, and production partners.
• Collaborate with internal stakeholders to translate business objectives into compelling creative solutions.
• Support and execute the company's editorial strategy, messaging, and content initiatives.
• Develop and manage content calendars across owned, earned, and executive channels.
• Create and coordinate thought leadership programs, executive communications, customer stories, and campaign content.
• Partner with PR agencies and media contacts to secure relevant media coverage and speaking opportunities.
• Ensure content aligns with business priorities, audience needs, and brand positioning.
• Support relationships with industry analysts, research firms, and key market influencers.
• Coordinate analyst briefings, report submissions, and information requests.
• Assist in driving participation in relevant analyst programs and industry evaluations.
• Monitor analyst insights and market trends to inform content and positioning strategies.
• Partner with Marketing Operations to track brand and content performance metrics.
• Help maintain campaign reporting and attribution frameworks that connect marketing activities to business outcomes.
• Monitor key performance indicators and provide actionable recommendations for optimization.
• Contribute to marketing reporting and performance reviews for leadership stakeholders.

Qualifications and Experience

• 8+ years of experience in brand management, creative marketing, content marketing, communications, or related disciplines.
• Experience working within technology, SaaS, platform, or high-growth businesses.
• Strong understanding of brand management, content strategy, and integrated marketing campaigns.
• Excellent writing, storytelling, and communication skills.
• Experience managing creative projects and collaborating with designers, agencies, content creators, and cross-functional teams.
• Familiarity with PR programs, media engagement, and thought leadership initiatives.
• Analytical mindset with the ability to interpret marketing performance data and translate insights into action.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
• MENA market experience is preferred.

Desired Attributes

• Analytical thinking and problem-solving: Approaches problems clearly, uses data, and finds solutions.
• Ownership and accountability: Takes responsibility and follows projects through to completion.
• Communication: Explains ideas clearly and listens to others across teams.
• Collaboration: Works effectively with others and supports team goals.
• Adaptability and learning: Adjusts to change and continuously acquires new skills or tools.
• Mentorship and knowledge sharing: Helps others grow and shares expertise.
• Resilience: Stays calm under pressure and handles setbacks constructively.
• Quality and attention to detail: Executes work carefully and strives for improvement.
• Advocacy and innovation: Encourages best practices, efficiency, and new ideas.

The Marketing Team

The Marketing team at Unifonic is a collaborative group focused on driving business growth, strengthening brand presence, and enhancing customer engagement. Through strategic planning, integrated campaign execution, and data-driven decision-making, the team delivers impactful initiatives that support revenue objectives and generate market demand. This role involves working closely with Marketing, Product Marketing, Growth, and Operations teams to achieve organizational goals.