Commercial Director SME Sales📣 Job Ad

About the Role

Senna is seeking a Commercial Director SME Sales to lead its specialist sales efforts within the Small and Medium-sized Enterprises (SME) segment. This is a full-time, Director-level position based in Riyadh, Saudi Arabia, requiring over 10 years of experience. The role is pivotal in driving growth across the KJB cluster, which includes Saudi Arabia, Jordan, and Bahrain, and reports directly to the SME Head of Commercialization.

Strategic Growth and Sales Leadership

The Commercial Director SME Sales will be responsible for the strategic development and execution of SME growth initiatives across the KJB cluster, with a primary focus on Saudi Arabia, Jordan, and Bahrain. This involves building and managing a robust sales pipeline through direct, consultative client engagement. Key activities include on-site interactions, comprehensive needs assessments, opportunity shaping, and precise solution positioning to meet client requirements.

Business Development and Commercialization

This role is central to identifying, originating, and converting new business opportunities within the SME space. The Director will engage with both Financial Institution and non-financial institution partners across the SME segment. A critical aspect of the position is developing SME ecosystem plays and driving the commercialization of signed deals to ensure measurable revenue outcomes and contribute to the overall SME P&L objectives across key customers in the cluster.

Innovation and Stakeholder Collaboration

The Commercial Director will identify product, proposition, and business innovation opportunities specifically within SME payment segments. This involves working closely with clients and various internal stakeholders to diagnose needs, shape recommendations, and lead execution across sales, product, and market teams to ensure alignment and successful implementation of strategies.

Team Leadership and Development

A significant component of this position is to lead, coach, and develop a dedicated team. The Director will foster an environment that promotes accountability, collaboration, and execution discipline, ensuring the team is equipped to achieve its objectives and contribute effectively to the company's growth.

Required Experience

Candidates must possess a minimum of 10 years of experience in a relevant commercial leadership role, with a strong background in SME specialist sales. Demonstrated ability to develop and execute growth strategies, manage complex sales pipelines, and lead and mentor teams is essential for success in this position.