Customer Marketing Manager📣 Job Ad

About the Role

Essity is seeking an experienced Customer Marketing Manager to lead and expand its Personal Care business across the Middle East region. Based in Riyadh, Saudi Arabia, this full-time leadership position is integral to strengthening Essity's market position and building strong customer relationships. The role focuses on implementing a customer marketing approach, identifying, and managing category management and trade marketing activities to contribute to Essity’s purpose of Breaking Barriers to Well-Being.

Key Responsibilities

• Develop and lead the implementation of customer-specific shopper activation plans, including promotion management, product launches and re-launches, communication to customers and shoppers, and input into account planning.
• Translate market and customer insights and commercial objectives into effective activation plans, supporting product launches, promotional campaigns, customer engagement programs, and sales enablement activities.
• Act as a key link between customers and the business, ensuring marketing strategies align with financial budgets and the vision to promote Essity's growth ambitions across the Middle East market.
• Secure the development of tailored customer marketing plans for all accounts, negotiate and implement these plans, and advise customers on their strategy to grow category sales.
• Ensure a robust ROI model is implemented, including setting KPIs for relevant dimensions (*, categories, channels, customers, and/or promotions), evaluated, and followed up with corrective actions.
• Provide insights from local markets regarding retailer and shopper dimensions to aid overall insight generation and contribute to consumer and/or brand strategy.
• Plan and manage related budgets.
• Facilitate cross-functional relationships and contribute to best practice sharing, networks, and projects.

Category Management and E-commerce Leadership

• Develop and lead Category Management activities to achieve success in prioritized channels with prioritized customers through internal alignment and building partnerships with distributors and retailers.
• Lead the e-commerce strategy and execution across key customers, driving online visibility, conversion, and sustainable growth.
• Drive and implement a category management way of working, including the category planning process, input into pricing strategy, recommending category promotion strategy, merchandising/planogramming, assortment/MSLs, and customer marketing planning.
• Translate consumer strategy into effective shopper plans and activities, such as the execution of consumer promotions in-store.

Team Leadership and Collaboration

This role involves leading, directing, and developing a team of three (3) individuals, including providing personal feedback and development. The Customer Marketing Manager will report to the Commercial Director - Middle East & Africa and will be an integral member of the local Middle East & Africa leadership team, collaborating closely to develop and execute impactful customer marketing initiatives that create value, strengthen brand presence, and drive sustainable business results.

Qualifications and Experience

• Bachelor's degree (tertiary qualification) in Marketing, Business Administration, or a related field.
• Proven solid experience in Customer Marketing, Trade Marketing, Category Management, Commercial Marketing, or related areas, ideally within consumer goods, FMCG, or B2B sectors.
• Strong business acumen with an understanding of commercial planning, customer engagement programs, campaign management, and business performance analysis to execute and deliver commercial results.
• A customer-focused and collaborative professional with the ability to operate successfully within a matrix organization.
• Skilled at building relationships, influencing stakeholders, resilient, with strong business acumen and decision-making capabilities.
• Passionate about market and customer engagement, with the ability to balance a hands-on approach with a broader commercial vision and strategic thinking.
• Experience across the Middle East markets in the consumer-oriented industry or businesses will be considered an advantage.

Application Process

Candidates who meet the outlined qualifications and are interested in this leadership opportunity are encouraged to apply.