Customer Relationship Management Specialist

About the Role

REEF Group is seeking a CRM Specialist to join its Marketing Department in Riyadh, Saudi Arabia. This full-time role focuses on developing and executing customer relationship management initiatives across the Group’s brands and channels. The specialist will manage customer data, segmentation, targeted communications, and CRM campaigns to enhance engagement, repeat purchases, and long-term customer value.

Key Responsibilities

• Support the planning and execution of CRM campaigns across various customer communication channels.
• Manage customer segmentation based on behavior, purchase history, preferences, demographics, and engagement.
• Develop targeted customer communications for different segments and lifecycle stages.
• Support customer retention, loyalty, reactivation, and repeat-purchase initiatives.
• Manage and maintain customer databases, ensuring data accuracy and quality.
• Monitor customer journeys and identify opportunities to improve engagement and conversion.
• Coordinate CRM campaigns through SMS, email, push notifications, WhatsApp, and other relevant channels.
• Track campaign performance, customer response, conversion, retention, and engagement metrics.
• Analyze customer behavior and purchasing patterns to generate actionable insights.
• Support loyalty program activities, member engagement, and customer rewards initiatives.
• Conduct customer segmentation and audience targeting for marketing campaigns and product launches.
• Collaborate with Marketing, E-commerce, Digital, Retail Operations, Customer Experience, and Data teams.
• Support campaign testing, including audience, offer, messaging, and timing optimization.
• Prepare CRM performance reports, dashboards, and recommendations.
• Monitor inactive customers and develop reactivation campaigns.
• Support personalization initiatives across different customer touchpoints.
• Ensure CRM communications align with brand tone, campaign objectives, and customer preferences.
• Support continuous improvement of CRM processes, customer data utilization, and marketing automation.

Qualifications and Experience

• 2-5 years of experience in CRM platforms, customer segmentation, campaign execution, customer analytics, and lifecycle marketing.
• Experience within a retail or consumer-focused environment is required.
• Demonstrated ability to manage customer data and execute targeted communications.
• Strong analytical skills to track performance and generate insights.

Work Environment

This role is based in Riyadh, Saudi Arabia, and operates on a full-time basis. The CRM Specialist will work within the Marketing Department, collaborating with various internal teams across REEF Group’s brands and channels.

About REEF Group

REEF Group is undergoing a period of regional and international growth. As a CRM Specialist, you will contribute to strengthening customer relationships, improving retention and engagement, and building data-driven customer experiences across the Group’s portfolio.