CRM Program Manager UAE

About CAMBLY

CAMBLY is a global language learning platform that connects learners with tutors for real conversation practice, supported by AI-powered learning tools. The platform assists students worldwide in building confidence and fluency in English.

Role Overview: CRM Program Manager

CAMBLY is seeking a CRM Program Manager to lead its customer relationship management strategy and execution. This contract-based, remote position is global, covering markets across Latin America, Europe/Middle East, and Asia, including Riyadh. The role involves delivering targeted messages to customers via appropriate channels, owning CRM across email, in-app, push, and messaging apps, and expanding into local chat platforms such as WhatsApp, WeChat, and KakaoTalk. This position requires 5-10 years of experience.

Key Responsibilities

• Own the end-to-end CRM strategy across email, in-app, push, and messaging apps, aligned with acquisition, engagement, and retention KPIs.
• Build and maintain the CRM roadmap, balancing evergreen lifecycle programs, promotional campaigns, and strategic initiatives.
• Own the messaging-app channel strategy by market, including WhatsApp, WeChat, and KakaoTalk, leading from evaluation through rollout.
• Set the global CRM framework and define localization parameters for channel mix, timing, offers, and tone.
• Serve as the single point of accountability for CRM outcomes and leadership reporting.
• Evaluate and manage messaging providers and official business account setups per platform, ensuring template approvals and platform policy compliance.
• Own platform relationships (*, Iterable), including contracts, roadmap alignment, feature adoption, and renewals.
• Drive strategic CRM innovation projects, such as AI/LLM integrations with the CRM stack, from discovery through rollout and measurement.
• Identify gaps across the CRM stack and champion investments that reduce cost, improve efficiency, or unlock new capabilities.
• Partner with Product Managers and engineers to co-design lifecycle programs, in-product messaging surfaces, event instrumentation, and journey delivery mechanics.
• Define audience segmentation and lead qualification frameworks.
• Own audiences and lists across markets, including segmentation, hygiene, suppression, and ongoing maintenance.
• Develop customer journey and audience insights to improve profitability, delivery, and engagement.
• Design and oversee automated journeys, personalization, and experimentation standards.
• Own CRM KPIs, dashboards, and reporting across all channels, including email deliverability health.
• Design and lead CRM experiments, translating learnings into durable program improvements.
• Tie CRM performance to business outcomes (LTV, retention, activation, payback) with actionable recommendations.
• Lead planning, execution, and retrospectives for major campaigns.
• Partner with product and data teams to ensure end-to-end measurability for all initiatives.
• Coordinate workstreams across marketing, product, engineering, data, and regional stakeholders.
• Document CRM processes, playbooks, and standards for repeatable execution.
• Secure creative resourcing, write clear creative briefs, and assist with messaging and copy when needed.
• Automate reporting, monitoring, and manual workflows using AI, scripts, and no-code/low-code tools.
• Utilize AI for high-quality, culturally accurate localization and content scaling.
• Lead AI adoption within CRM for personalization, copy generation, segmentation, and journey optimization.

Required Qualifications

• 5+ years of experience in CRM, lifecycle, or retention marketing, preferably within a consumer subscription, mobile, or edtech company.
• Hands-on expertise with a modern CRM/ESP platform (*, Iterable, Braze, *********, including journey building and segmentation.
• Proven track record of owning CRM strategy and roadmap with measurable impact on acquisition, engagement, and retention.
• Strong analytical skills, comfortable with dashboards, experimentation, and SQL or similar tools.
• Working knowledge of email deliverability best practices.
• Experience running multi-market or international CRM programs; familiarity with messaging apps like WhatsApp, WeChat, or KakaoTalk is an advantage.
• Excellent cross-functional program management and stakeholder communication skills.
• Strong writing skills and the ability to brief creative teams or draft copy directly.
• Curiosity and hands-on experience using AI and automation to improve marketing workflows.

Work Type and Location

This is a contract position that can be performed remotely, with a focus on global markets including Riyadh.