Direct Marketing Lead

About the Role

eXtra (United Electronics Co.) is seeking a Direct Marketing Lead to join its Marketing Team in Al Khobar, Eastern region. This full-time role involves designing and optimizing multi-channel direct marketing campaigns to enhance customer engagement and conversion. The ideal candidate will have 2-5 years of relevant experience.

Key Responsibilities

• Design, execute, and optimize multi-channel direct marketing campaigns, including SMS, email newsletters, web/app push notifications, and WhatsApp messaging.
• Develop and manage a campaign calendar aligned with business objectives, seasonal events, and promotions.
• Implement A/B testing and personalization strategies to maximize engagement and conversion rates.
• Ensure all communications adhere to brand guidelines, relevance, and timeliness.
• Collaborate with IT and Data teams to maintain clean, accurate, and segmented customer databases.
• Utilize analytics tools and CRM platforms to extract insights, track performance, and identify opportunities for improvement.
• Measure campaign ROI and customer behavior metrics, translating findings into actionable strategies.
• Grow the usable database through data capture initiatives and improved opt-in processes.
• Segment customers based on behavior, demographics, and value to create tailored messaging.
• Implement lifecycle marketing strategies covering acquisition, retention, reactivation, and win-back.
• Introduce triggered and behavioral marketing programs to deliver timely and relevant communications.
• Work closely with Marketing Communications, E-commerce, and Trade teams to ensure a consistent customer experience.
• Partner with Product, IT, and Data teams to enhance CRM systems, workflows, and automation.
• Drive a test-and-learn culture for new campaign formats and targeting methods.

Qualifications and Experience

• Bachelor’s Degree in Marketing, Business, or a related field.
• 3-5 years of experience in direct marketing or a similar role.
• Knowledge of data privacy regulations (PDPL).

Required Skills

• Exceptional communication and presentation skills.
• Detail-oriented with strong organizational abilities.
• Proactive, adaptable, and results-driven approach.

Work Environment

This role is based in Al Khobar and is a full-time position within the Marketing Team at eXtra (United Electronics Co.).

Application Process

Candidates who meet the qualifications are encouraged to apply.