Head of Marketing LIONS Arabic Speaker

About Tahaluf and LIONS Riyadh

Tahaluf is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF). It operates as the largest B2B live and on-demand events organizer in Saudi Arabia, known for events such as LEAP, Cityscape, Black Hat MEA, and CPHI Middle East. Tahaluf is launching LIONS Riyadh in partnership with LIONS and Saudi Arabia’s Ministry of Media. LIONS Riyadh is a three-day festival scheduled for December 6–8, 2027, at KAFD, Riyadh, designed to highlight Middle Eastern creativity on a global scale and connect regional creative industries with international networks.

The Role of Head of Marketing, LIONS Arabic Speaker

Tahaluf is seeking a Head of Marketing for LIONS Riyadh. This full-time role, based in Riyadh, Saudi Arabia, reports to the Marketing Director and involves managing a diverse team. The Head of Marketing will lead the brand, audience, and go-to-market strategy for LIONS Riyadh, aiming to establish the festival as a significant creative industry platform in the region and a recognized part of the global LIONS community. The position requires 5-10 years of experience and a strong background in digital marketing, content marketing, and marketing technology.

Key Responsibilities

• Recommend team structures and delivery solutions, and line manage senior marketers and specialists.
• Provide guidance, feedback, and inspiration to direct reports, fostering a high-performing and creatively ambitious marketing team.
• Champion bold thinking, strong creative judgment, and audience-first marketing across the team.
• Oversee the adoption and optimization of marketing technology solutions and digital marketing.
• Monitor campaign performance through timely reports and recommend changes based on data insights.
• Develop a deep understanding of LIONS Riyadh audience segments, motivations, and behaviors across Saudi Arabia, the GCC, and priority international markets.
• Develop and oversee the annual marketing calendar for LIONS Riyadh, including launch, speaker announcements, content reveals, partnerships, and ticketing.
• Build integrated campaign plans across paid, owned, earned, social, CRM, partnerships, and community channels.
• Guide the team in developing personas, value propositions, and messaging for key audience segments.
• Ensure all LIONS Riyadh marketing is creatively distinctive, premium, and consistent with the global LIONS brand.
• Ensure strong localization for Saudi and regional audiences while maintaining international appeal.

Required Qualifications and Skills

• 5-10 years of experience in marketing leadership.
• Proven track record of commercial collaboration in developing products and positioning based on customer demand.
• Strong combination of brand thinking, creative judgment, audience insight, and commercial marketing expertise.
• Ability to build desire around a premium global brand while ensuring cultural relevance to Saudi Arabia and the wider Middle East.
• Skilled marketing strategist with the ability to drive creativity and enthusiasm in others.
• Analytical and data-oriented, with experience in testing and optimization, combined with creative flair and attention to detail.
• Extensive experience in digital marketing, content marketing, and marketing technology.
• Adaptability and experience working with differing market dynamics to guide marketers and steer campaign strategy.

Performance Indicators

• Development of value propositions and go-to-market strategy in collaboration with commercial leads.
• Oversight of marketing campaign delivery in line with business objectives, timelines, and budgets.
• Management of a cross-functional marketing team.
• Building strong awareness, consideration, and demand for LIONS Riyadh across Saudi Arabia, the GCC, and priority international markets.
• Driving qualified registrations, ticket sales, and attendance from priority audience segments.
• Ensuring all campaigns reflect the LIONS brand, tone, and creative standards.
• Delivering strong digital engagement, conversion, and return on marketing investment.
• Building an active year-round community around the LIONS Riyadh brand via content marketing.

Work Environment

The Head of Marketing will join an ambitious and committed team at Tahaluf, working on large-scale projects. The role involves close collaboration with LIONS, Content, Creative, PR, Commercial, and Partnerships teams to strengthen the festival's positioning and attract high-value regional and international audiences. This full-time position is based in Riyadh, Saudi Arabia.