Head of Marketing LIONS Arabic Speaker

About the Role

Informa PLC is seeking a Head of Marketing - LIONS Riyadh - Arabic Speaker to lead the brand, audience, and go-to-market strategy for LIONS Riyadh. This full-time position is based in Riyadh and requires 5-10 years of experience. The role involves establishing the Festival as a key creative industry platform in the region and a recognized part of the global LIONS community.

About Tahaluf and LIONS Riyadh

Tahaluf, a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF), is a B2B live and on-demand events organizer in Saudi Arabia. LIONS Riyadh, launched by Tahaluf in partnership with LIONS and Saudi Arabia’s Ministry of Media, is a distinct Festival within the global LIONS community. It aims to amplify Middle Eastern creativity globally, showcasing regional talent and connecting creative industries with leading networks and brands. The inaugural three-day Festival will take place in Riyadh from 6–8 December 2027.

Key Responsibilities

• Develop value propositions and go-to-market strategies in collaboration with commercial leads.
• Oversee the delivery of marketing campaigns aligned with business objectives, timelines, and budgets.
• Manage a cross-functional marketing team, fostering creativity and enthusiasm.
• Build awareness, consideration, and demand for LIONS Riyadh across Saudi Arabia, the GCC, and priority international markets.
• Drive qualified registrations, ticket sales, and attendance from priority audience segments.
• Ensure all campaigns reflect the LIONS brand, tone, and creative standards, maximizing impact across paid, owned, and earned channels.
• Deliver strong digital engagement, conversion, and return on marketing investment.
• Build an active year-round community around the LIONS Riyadh brand via content marketing.
• Drive effective collaboration across Marketing, Content, PR, Commercial, Creative, and LIONS teams.
• Act as a change management ambassador, demonstrating a positive and constructive attitude towards challenges.

Qualifications and Requirements

• 5-10 years of experience in marketing leadership, with a track record of commercial collaboration.
• Proficiency in Arabic is required.
• A distinctive combination of brand thinking, creative judgment, audience insight, and commercial marketing expertise.
• Ability to build desire around a premium global brand while ensuring cultural relevance to Saudi Arabia and the wider Middle East.
• Analytical and data-oriented with experience in testing and optimization, combined with creative flair and attention to detail.
• Extensive experience in digital marketing, content marketing, and marketing technology.
• Accustomed to delivering results in a fast-paced, dynamic environment.
• Ability to work closely with LIONS, Content, Creative, PR, Commercial, and Partnerships teams.
• Adaptable to differing market dynamics and capable of guiding marketers and steering campaign strategy accordingly.

Team Leadership and Development

• Line manage senior marketers and specialists across various events, providing guidance, feedback, and inspiration.
• Build a high-performing, creatively ambitious marketing team capable of delivering to LIONS brand standards.
• Champion bold thinking, strong creative judgment, and audience-first marketing.
• Promote the adoption and optimization of marketing technology solutions and digital marketing.
• Ensure line reports have clear development roadmaps and the necessary skills and training.

Data-Driven Strategy and Brand Management

• Monitor campaign performance, analyze trends, and use data insights to build effective campaigns.
• Develop a deep understanding of LIONS Riyadh audience segments, motivations, and behaviors across key markets.
• Track brand awareness, consideration, and perception to ensure relevance and desirability in the market.
• Oversee the annual marketing calendar and build integrated campaign plans across all channels.
• Ensure all LIONS Riyadh marketing is creatively distinctive, premium, and consistent with the global LIONS brand, with strong localization for Saudi and regional audiences.