Direct Marketing Lead

About the Role

eXtra is seeking a Direct Marketing Lead to manage and drive the direct marketing function across various communication channels. This full-time position is based in Al Khobar and involves a blend of data-driven strategy and hands-on campaign execution to enhance customer engagement, increase purchase frequency, and build loyalty.

Role Overview

The Direct Marketing Lead will be responsible for overseeing all direct marketing initiatives. This includes managing campaigns across SMS, email newsletters, WhatsApp messaging, and both web and mobile app push notifications. The role focuses on leveraging data insights to inform decisions and executing campaigns that directly contribute to customer retention and growth.

Key Responsibilities

• Developing and executing direct marketing campaigns across multiple channels.
• Analyzing data and generating insights to optimize campaign performance and inform strategic decisions.
• Implementing customer segmentation and targeting strategies to personalize communications.
• Collaborating with internal teams and managing stakeholders to ensure integrated marketing efforts.
• Driving innovation and continuous improvement in direct marketing practices.
• Providing leadership within the direct marketing function.

Required Skills and Attributes

• Strong analytical mindset for data-driven decision-making.
• Demonstrated customer focus in developing marketing strategies.
• High level of accountability for campaign outcomes and departmental goals.
• Capacity for innovation in marketing techniques and channel utilization.
• Effective collaboration skills for working with cross-functional teams.

Work Environment

This is a full-time position based in Al Khobar, requiring an individual who can operate effectively in a dynamic retail environment focused on enhancing customer engagement and loyalty through direct marketing channels.

Application Process

Candidates interested in this Direct Marketing Lead position at eXtra are encouraged to apply.