Director Parking

About the Role

Qiddiya | القدية is seeking a Director, Parking to serve as the accountable business lead and asset owner for all municipal parking assets across Qiddiya. This full-time position is based in Riyadh, Saudi Arabia, and requires over 10 years of experience. The role involves establishing commercial and operating models, governance, and performance frameworks to ensure sustainable commercial returns while maintaining safe, customer-focused, and operationally ready parking assets for both business-as-usual and major event demands.

Key Responsibilities

• Act as the accountable asset owner for Qiddiya municipal parking, including on-street, off-street, structured, surface, remote, park-and-ride, and shared parking assets.
• Develop and implement the city-wide parking strategy, operating model, governance framework, service standards, and investment priorities.
• Lead parking operator procurement, define requirements, and manage senior relationships with operators to ensure accountability for safety, service, revenue, and compliance.
• Own the parking business plan, revenue strategy, pricing principles, budgets, and commercial targets, optimizing sustainable returns through various tariff structures and partnerships.
• Set asset standards and lifecycle plans covering condition, availability, maintenance, and customer facilities, assuring operability and commercial functionality.
• Ensure the parking portfolio supports reliable daily operations and can scale safely and efficiently for major events, coordinating requirements with relevant internal and external stakeholders.
• Establish consistent customer standards for access, wayfinding, payment, and assistance, and define business requirements for parking technology and revenue-control systems.
• Build and lead a high-performing parking asset management team, developing Saudi parking capability through recruitment, mentoring, and professional development.

Qualifications and Experience

• Bachelor's degree in business, finance, property, asset management, transport, engineering, operations management, or a related discipline.
• Relevant postgraduate qualification or professional certification in parking, asset management, property, commercial management, or operations is advantageous.
• Substantial senior leadership experience in the parking industry, including direct experience operating and commercially managing significant parking portfolios.
• Detailed knowledge of the parking market, regulatory environment, customer expectations, and operator landscape in the Kingdom of Saudi Arabia.
• Demonstrated accountability for parking revenue, pricing, yield, budgets, commercial models, revenue control, and portfolio profitability.
• Proven experience procuring, mobilizing, and managing parking operators or service partners through robust contracts and performance frameworks.
• Strong experience in asset lifecycle planning, maintenance assurance, operational readiness, and handover of new or upgraded parking facilities.
• Experience supporting large events, high-volume destinations, mixed-use developments, municipal environments, airports, or major visitor attractions is strongly preferred.
• Proven people leadership, executive reporting, and stakeholder management across government, developers, operators, and corporate functions.

Work Environment

This role operates within a dynamic environment, requiring coordination with various internal and external stakeholders, including City Asset Management, Transportation Operations, O&M, districts, venues, developers, and contracted parking operators. The position demands a strategic and commercially astute leader capable of building and leading a high-performing team.

About Qiddiya | القدية

Qiddiya | القدية is a giga-project in Saudi Arabia, envisioned as the Capital of Entertainment, Sports, and the Arts. The project aims to provide innovative experiences and contribute to the Kingdom's economic diversification and Vision 2030 goals.