Field Trainer/Beauty

About Asteri Beauty

Asteri Beauty (B Corp™) is seeking a Field Trainer/Beauty to join its team in Riyadh, Saudi Arabia. This full-time role is essential for the training and development of retail teams across various regions, reporting directly to the Head of Sales & Education within the HQ Riyadh team.

Role Overview

The Field Trainer will be responsible for conducting trainings and providing on-the-floor coaching related to makeup applications, product knowledge, brand DNA, beauty standards, and retail KPIs. The role involves implementing training and education strategies across all levels of retail, from frontline teams to retail management in free-standing stores, with the aim of improving key performance indicators through retail excellence and customer centricity. The Field Trainer will collaborate with retail and wholesale teams to achieve business objectives and develop action plans to drive results.

Key Responsibilities

• Act as a business partner to the Head of Sales & Education, Retail Operations Manager, Wholesale, and Store Managers to diagnose training needs and implement action plans for retail sales growth.
• Execute training programs for frontline teams in alignment with Sales, Brand, Marketing, and HR Strategies, including Brand Training, Make-Up Artistry, Product Training, and Sales/Performance Training.
• Monitor KPIs and track the ROI of training programs to foster a performance-driven culture.
• Consistently assess the training and education of retail and wholesale teams, communicating evaluations to leadership to ensure current educational standards are met.
• Execute onboarding programs for store and head office teams.
• Ensure high standards of customer journey and product & service presentation through effective mystery shopping initiatives.
• Develop and maintain effective digital training platforms.
• Create Training Newsletters to keep teams engaged and updated on brand, product, and service knowledge.
• Actively monitor and collaborate with teams on CRM initiatives.
• Create and maintain Training Calendars.
• Identify areas for improvement in service and operations to maximize store/account performance.
• Serve as a key figure in the execution of retail events, such as grand openings and product launches, by coaching store teams and providing performance feedback.
• Facilitate education and training seminars for retail and wholesale teams relevant to new-hire orientation, product training, and further development.
• Work with free-standing store teams and wholesale teams to identify education and training needs on the sales floors.
• Stay informed about consumer trends and competitors, providing regular updates to the leadership team.

Qualifications and Requirements

• Over 10 years of experience in a relevant field.
• Demonstrated ability to drive sales through the training and education of retail teams.
• Proven customer-centric approach with a focus on service excellence, translated through educational initiatives.
• Strong interpersonal and communication skills, coupled with business acumen.
• Ability to work collaboratively to achieve positive business outcomes.

Work Environment

This is a field-based role requiring frequent store visits. The position is full-time and based in Riyadh, Saudi Arabia, as part of the HQ Riyadh team.

Application Process

Qualified candidates are invited to apply for this position. Salary details will be discussed during the interview process.