Manager Regional Brand Activation (Marketing Manager)

About the Role

Philip Morris Trading KSA is seeking a Manager Regional Brand Activation to join their Brand Activation team in Riyadh, Saudi Arabia. This full-time position involves bringing brands to life through strategic channel activation, consumer engagement, and strong market execution. The role reports directly to the Brand Activation Manager.

Role Purpose and Context

The Manager Regional Brand Activation will be responsible for identifying key consumer touchpoints, managing channel partnerships, and translating brand strategies into impactful activations. This involves driving execution excellence across various channels and customer segments to enhance brand visibility and consumer experience.

Key Responsibilities

• Identify and evaluate effective consumer touchpoints and activation opportunities.
• Support the selection and deployment of brand representatives (BRs).
• Drive execution excellence across key channels and customer segments.
• Partner with L&P owners and external stakeholders to enhance brand visibility and consumer experience.
• Monitor channel performance and recommend optimization opportunities.
• Align closely with Brand, Commercial, and Trade Marketing teams.
• Manage external stakeholder relationships and partnerships.
• Ensure deployment activities remain consistent with overall brand strategy.
• Plan and manage end-to-end event logistics and on-ground execution, ensuring activations are delivered on time and in line with agreed objectives.
• Coordinate with agencies, venues, suppliers, and internal stakeholders to align event requirements, timelines, roles, and deliverables.
• Oversee event set-up, brand deployment, staffing, consumer journey, and operational readiness to ensure a seamless consumer experience.
• Monitor event performance, consolidate post-event results and learnings, and recommend improvements for future activations.
• Ensure all event activities comply with brand guidelines, internal policies, and relevant local requirements.

Qualifications and Experience

• Candidates should possess 5-10 years of relevant experience.

Work Environment and Schedule

This is a full-time position based in Riyadh, Saudi Arabia. The standard working schedule is Sunday to Thursday. The salary for this role is not disclosed.

Application Information

Applications for this position will be accepted until October 20, 2026.