Marketing Data Engineer

About the Role

****** is seeking a Marketing Data Engineer to join their team in Riyadh, Riyadh Province. This full-time role involves managing the digital marketing data infrastructure, from data pipelines to analytical models. The engineer will ensure that advertising, social, web analytics, email, and app-store data are accurately integrated and modeled to provide insights into campaign performance and ROI.

Key Responsibilities

• Build and maintain connectors for current and future advertising and social platforms, web analytics, email marketing tools, and app stores.
• Standardize campaign, spend, impression, click, and conversion data across various platforms to enable consistent comparison.
• Manage attribution and UTM models, as well as marketing data marts that support dashboards and ROI analysis.
• Ensure the stability and functionality of connectors by addressing API changes, rate limits, and credential rotations.
• Collaborate with marketing stakeholders to define key metrics and reconcile them with platform reports.
• Prepare and submit monthly progress reports for the marketing data stream.

Required Qualifications and Skills

• Proficiency in Python for building connectors with features such as pagination, rate limiting, retries, and incremental loads.
• Practical experience with at least two advertising or social APIs (*, Meta, Google Ads, Snapchat, TikTok, X).
• Understanding of the GA4 data model and GA4 export processes to BigQuery.
• Experience using email marketing platforms and app-store download data as primary sources.
• Familiarity with marketing data connectors like ****** or Supermetrics.
• Strong SQL skills and experience with warehouse modeling for campaign and conversion data.
• Fundamental knowledge of attribution and UTM principles, including multi-touch models, campaign taxonomies, and cross-platform deduplication.

Desired Attributes

• Google Ads and GA4 certifications.
• Experience with marketing-mix or incrementality modeling.
• Familiarity with Arabic and regional ad platforms.

Work Environment

This is a full-time position based in Riyadh, where the Marketing Data Engineer will play a central role in managing and optimizing the company's digital marketing data infrastructure.