Marketing Data Engineer

About the Role

****** is seeking a Marketing Data Engineer to join their team in Riyadh. This full-time role focuses on managing digital marketing data, including pipelines for advertising, social media, web analytics, email, and app store data. The engineer will be responsible for building and maintaining data models that track campaign performance and return on investment.

Key Responsibilities

• Build and operate connectors for current and future advertising and social platforms, web analytics, email marketing tools, and app stores.
• Standardize campaign, spend, impression, click, and conversion data across various platforms for comparative analysis.
• Maintain attribution and UTM models, as well as marketing data marts that support dashboards and ROI analysis.
• Ensure the health of data connectors by managing API changes, rate limits, and credential rotations.
• Collaborate with marketing stakeholders to define metrics and reconcile them with platform reports.
• Prepare monthly progress reports for the marketing data stream.

Required Qualifications and Skills

• Experience with Python connectors, including pagination, rate limiting, retries, and incremental loads.
• Hands-on experience with at least two advertising or social APIs (*, Meta, Google Ads, Snapchat, TikTok, X).
• Understanding of the GA4 data model and GA4 export to BigQuery.
• Familiarity with email marketing platforms and app store download data as sources.
• Experience with a marketing data connector such as ****** or Supermetrics.
• Proficiency in SQL and warehouse modeling for campaign and conversion data.
• Knowledge of attribution and UTM fundamentals, including multi-touch models, campaign taxonomies, and cross-platform deduplication.

Preferred Qualifications

• Google Ads and GA4 certifications.
• Experience with marketing-mix or incrementality modeling.
• Familiarity with Arabic and regional ad platforms.

Experience and Work Environment

This role requires 0-1 years of experience. The position is full-time and based in Riyadh, Riyadh. Salary details will be disclosed during the hiring process.