Marketing Specialist

5. Marketing Specialist

Marketing Specialist

Job Objective: Implement marketing plans for Ramez clients and translate strategies and campaigns into measurable marketing activities that achieve the client's business objectives.

Tasks:

• Prepare and implement marketing plans and campaigns.

• Study the market, competitors, and target audience.

• Identify target segments and appropriate channels to reach them.

• Manage and follow up on digital campaigns in coordination with agencies or ad providers.

• Prepare monthly marketing and content plans.

• Monitor campaign performance and analyze data and results.

• Prepare performance reports and recommendations for campaign improvement.

• Coordinate with the designer, content writer, and project manager to ensure campaign integration.

• Contribute to preparing marketing proposals for clients.

• Suggest ideas to increase sales, reach, and engagement with brands.

• Utilize AI tools and analytics tools to optimize targeting and performance.

Key Performance Indicators (KPIs):

• Reach and engagement growth.

• Number of leads.

• Customer Acquisition Cost (CAC).

• Conversion Rate.

• Return on Ad Spend (ROAS).

• Achieving campaign objectives within the allocated budget.