New Markets Communication Analyst

About the Role

stc is seeking a New Markets Communication Analyst to join its team in Riyadh, Saudi Arabia. This full-time role is responsible for coordinating comprehensive marketing communication strategies to promote stc Group's New Markets and its subsidiaries' brands, both within the group and internationally. The analyst will ensure consistent messaging and brand identity in alignment with stc Group Corporate Communication, contributing to a positive brand reputation outside of Saudi Arabia.

Key Responsibilities

• Lead the coordination of comprehensive marketing communication strategies for stc Group New Markets and its subsidiaries' brands, ensuring consistent messaging and brand identity in alignment with Corporate Communication.
• Facilitate communication expansion into new markets by focusing on marketing and communication strategies, ensuring consistent branding across all international markets in alignment with Corporate Communication and Strategy Excellence.
• Oversee the development of international message content (editorial, publications, newsletters) for the New Markets Business Unit to support and align with Corporate Communication efforts.
• Oversee brand strategy alignment for New Markets subsidiaries with the stc Group brand management team.
• Manage global reputation and ensure unified, consistent brand guidelines for the current new markets portfolio of subsidiaries and OPCos.
• Contribute to a positive brand reputation outside of Saudi Arabia in alignment with Corporate Communication.
• Conduct market research through GP&A to tailor marketing communication strategies to each international market, coordinating with Corporate Communications to share insights and align messaging.
• Contribute to gaining a competitive advantage in new markets through effective marketing communication, in alignment with stc Group Strategy Unit's broader competitive positioning.
• Collaborate during crises and reputation-threatening situations, ensuring a unified and coordinated response from stc Group, in alignment with Corporate Communication.
• Define and monitor KPIs for marketing communication efforts in new markets, reporting the impact on expansion goals, in alignment with stc Group Strategy Unit metrics (brand measurement).
• Ensure the implementation of branding strategies across the New Markets Unit and its subsidiaries in alignment with Corporate Communication.
• Manage budgets allocated to marketing communication initiatives within the New Markets Unit, aligning expenditures with market-specific strategies and overall corporate goals.

Qualifications and Experience

• Candidates should possess 0-1 years of relevant experience.

Work Environment

This is a full-time position based in Riyadh, Riyadh, Saudi Arabia.

Application Process

The salary for this position will be disclosed during the interview process.