Private Label Expert📣 Job Ad

About the Role

Meituan is seeking a Private Label Expert to join its team in Riyadh, Saudi Arabia. This full-time position involves leading product planning and category management for Private Brand (PB) products within the company's overseas business operations. The role requires a professional with 5-10 years of experience in relevant fields.

Role Overview

The Private Label Expert will drive the development and strategic growth of Private Brand products, ensuring alignment with local market trends and consumer needs. This involves a comprehensive approach from strategy formulation to product launch and continuous optimization, working collaboratively across various departments to achieve business objectives.

Key Responsibilities

• Lead product planning for overseas business, with a strong focus on Private Brand (PB) product development and category management.
• Formulate product strategies and category structures based on local market trends and user behavior to meet consumer needs.
• Identify business opportunities, optimize product assortment, and enhance product competitiveness through data analysis and market research.
• Manage the end-to-end new product development process, including product selection, positioning, packaging, pricing, and marketing coordination.
• Collaborate with cross-functional teams such as supply chain, procurement, quality control, and operations to ensure effective execution of product planning and business goal achievement.
• Develop and iterate localized product management methodologies to enhance the professionalism and foresight of the product planning system.

Qualifications and Experience

• Bachelor's degree or higher.
• Minimum of 5 years of experience in merchandising, product planning, or procurement.
• Prior experience in Private Brand (PB) development and management is preferred.
• Experience in overseas product development or cross-border retail is considered an advantage.

Required Skills and Attributes

• Strong market insight and data sensitivity, with the ability to conduct independent market research, retail analysis, and user insight studies.
• Familiarity with the retail industry and a solid understanding of assortment strategies across various consumption scenarios, coupled with excellent category planning skills.
• Demonstrated project management and cross-functional collaboration skills, capable of leading product launches from inception to market.
• Highly proactive and results-oriented, with the ability to adapt quickly in dynamic environments and drive business growth.
• Proficiency in English as a working language is preferred.

The Opportunity at Meituan

This role offers the opportunity to contribute to the global expansion strategy of a leading Chinese retail enterprise. The Private Label Expert will be instrumental in building the Private Brand (PB) system from the ground up, creating tangible business value within an international team and a dynamic, fast-growing environment.