Sales Lead Manager

Role Overview

VIPKid is seeking an experienced Sales Lead Manager to build and lead a B2C sales team for the Saudi Arabian market. This full-time role, based in Riyadh, Saudi Arabia, involves managing the entire sales conversion process for leads generated through paid advertising and influencer channels. The manager will oversee the sales journey from lead allocation and customer outreach to trial follow-up, course consultation, and payment processing, with accountability for monthly GMV, sales funnel conversion, and sales productivity.

Key Responsibilities

• Develop monthly sales plans for the Saudi market, translating GMV, order volume, and conversion goals into team and individual targets.
• Manage sales forecasting and conduct monthly performance reviews.
• Establish and manage structured processes for lead qualification, allocation, follow-up, and recycling across various lead sources.
• Oversee the complete sales funnel, including initial contact, customer engagement, trial follow-up, course consultation, quotation, and payment conversion.
• Recruit, train, certify, schedule, and manage local sales representatives.
• Implement sales SOPs, call scripts, quality assurance standards, coaching routines, performance management, and incentive mechanisms.
• Create escalation mechanisms for high-value and complex leads, utilizing case reviews, manager intervention, and targeted coaching.
• Track and analyze key funnel metrics by lead source, salesperson, and funnel stage, including contact rate, engagement rate, Trial-to-Paid conversion, sales cycle, and loss reasons.
• Continuously improve follow-up cadences, sales scripts, consultation approaches, and pricing presentations based on performance and customer feedback.
• Collaborate with Performance Marketing, KOL/Influencer Marketing, Product, Payment, and Customer Service teams to provide feedback on lead quality, customer needs, competitor pricing, payment issues, and reasons for lost sales.

Required Qualifications and Experience

• 5-10 years of B2C sales experience, including at least 2 years in sales team management.
• Proven experience managing an end-to-end Lead → Consultation → Trial → Quotation → Payment sales funnel.
• Demonstrated sales performance with concrete metrics such as team size, lead volume, conversion rate, average order value, and GMV/revenue achieved.
• Strong capability in target setting, sales process management, performance analysis, and business diagnosis.
• Hands-on experience improving team conversion through call reviews, case analysis, and sales coaching.
• Familiarity with CRM-based lead management and sales funnel analysis, including lead utilization, response time, salesperson productivity, and sales forecasting. SQL knowledge is not required.
• Fluent in Arabic and proficient in English as a working language.

Preferred Experience

• Experience in online education, language learning, or the Saudi market.
• Strong understanding of Saudi customer communication styles, education spending behavior, and purchasing decision-making.
• Familiarity with phone, messaging, voice, and online consultation sales channels.

Location

This role requires the candidate to be based in or willing to relocate to Saudi Arabia or Jordan, with the primary location being Riyadh, Saudi Arabia.

Application Process

Further details regarding the application process will be provided upon inquiry. The salary for this position is not disclosed.