SECTION MANAGER DIGITAL MARKETING

About the Role

alfanar Group is seeking a Section Manager, Digital Marketing to join their team in Riyadh. This full-time role involves driving the development and execution of comprehensive digital marketing strategies and campaigns to achieve company objectives. The successful candidate will oversee various digital marketing activities, ensuring the company maintains a competitive edge in the digital landscape.

Key Responsibilities

• Innovate and execute creative and measurable plans for building, growing, and maintaining audience lists and appropriate segmentation and personas.
• Create and implement digital marketing campaigns, including lead generation, remarketing, and nurture campaigns across various platforms, coordinating with sales and marketing teams.
• Collaborate with eCommerce and marketing teams on social media components for promotions, lead generation, and re-engagement campaigns.
• Periodically report on performance metrics and key analytics, including competitive analysis.
• Track, report, and analyze website analytics and SEO initiatives to provide recommendations for website optimization.
• Execute and improve organic search tactics for Google and other search engines like Bing.
• Work with content and marketing teams to drive SEO in content creation and promotion.
• Perform ongoing keyword expansion, including identification and implementation of keyword opportunities.
• Identify trends and insights to achieve maximum ROI in organic campaigns and implement steps to improve SEO.
• Participate in developing and executing a proactive social media content calendar consistent with the company's brand voice and marketing initiatives.
• Develop, manage, optimize, and analyze social media advertising campaigns across the company's three divisions.
• Supervise community management on different channels and manage social media accounts securely and professionally.
• Maintain dashboards to measure growth, engagement, and ROI within major social platforms.
• Audit and monitor trends in social media channels, tools, and metrics to increase the effectiveness of social media efforts.

General Management Responsibilities

• Recruit, recognize, and cultivate high performers to create a robust second line of management, and guide low performers towards improvement or release.
• Ensure fair treatment of subordinates without discrimination, basing assessments on performance and planned results.
• Ensure the availability of a delegation of authority matrix as per company policy.
• Take full responsibility for operations as per the job description and required deliverables, adhering to general company guidelines.
• Anticipate problems and take proactive steps to prevent them, making necessary and timely decisions.
• Deliver required results in a timely manner with specified quality and cost.
• Make a tangible difference in the area of operation and exceed business expectations.
• Transform corporate goals into business plans, and plan, follow up, and execute annual and development plans.
• Monitor plan performance, initiate actions to strengthen results, and take corrective actions.
• Provide periodic work progress reports and control budgets and expenses for optimum cost efficiency.
• Develop organizational structure according to current requirements, considering future and development plans.
• Ensure availability of job descriptions for all roles and their deployment.
• Develop and coordinate well-defined written systems, policies, and procedures, seeking automation opportunities.
• Be conversant with and able to navigate IT solutions relevant to the job and business, promoting their full use.
• Ensure a safe, secure, and legal work environment as per standard regulations.

Qualifications and Experience

• A minimum of 6-10 years of experience in digital marketing.
• Demonstrated proficiency in HR-related responsibilities including recruitment, performance management, and organizational development.
• Strong understanding of business planning, performance monitoring, and process improvement.
• Commitment to quality standards and adaptability to new techniques and technologies.

Skills and Competencies

• Expertise in audience segmentation and persona development.
• Proficiency in digital marketing campaign management.
• Strong analytical skills for performance reporting and analytics.
• In-depth knowledge of organic search and SEO strategies.
• Competence in social media management.

Work Environment

This is a full-time position based in Riyadh, Saudi Arabia, within alfanar Group. The role requires collaboration with cross-functional teams and staying updated on industry trends to ensure continuous improvement and innovation in digital marketing efforts.