Performance Marketing Manager

About Insparya Hair Company

Insparya is a clinical group specializing in Hair Health Diagnosis, Treatment, and Research. Established in 2009, Insparya operates internationally across countries including Saudi Arabia, Oman, Portugal, Spain, and Italy. The group incorporates a Technological and Biomedical Research Center focused on areas from stem cell research to robotics. Insparya's mission is to provide innovative and personalized hair health solutions to promote confidence and well-being.

The Role of Performance Marketing Manager

Insparya is seeking a Performance Marketing Manager to join its team in Riyadh, Saudi Arabia. This full-time role focuses on developing, managing, and optimizing digital marketing strategies to generate qualified leads, increase sales conversion, and maximize return on investment (ROI). The position involves managing digital acquisition campaigns with an analytical, results-driven approach aimed at continuous performance improvement.

Key Responsibilities

• Create, manage, and optimize campaigns across Google Ads, Meta Ads, and other relevant digital acquisition channels.
• Develop Paid Search, Paid Social, Display, Remarketing, and Performance Max strategies.
• Identify and test new acquisition channels and growth opportunities.
• Manage campaigns focused on lead generation and sales throughout the entire conversion funnel.
• Develop and create engaging content for digital channels, ensuring consistency with brand strategy and adapting messaging to different audiences and markets.
• Manage and grow the company's social media communities, creating engagement initiatives, monitoring interactions, and ensuring a strong brand presence.
• Collaborate with Marketing and Sales teams to improve lead quality and conversion rates.
• Monitor key performance indicators, including CPL, CAC, ROAS, conversion rate, lead volume, and lead quality.
• Implement A/B testing across campaigns, audiences, messaging, creatives, and landing pages.
• Analyze results, produce reports, and define optimization actions.
• Manage and optimize Digital Marketing budgets.
• Stay updated with industry trends, automation, and Artificial Intelligence solutions applied to digital performance.

Qualifications and Experience

• 2-5 years of experience in performance marketing.
• Demonstrated ability to manage digital acquisition campaigns and optimize for lead generation and sales.
• Proficiency in Google Ads, Meta Ads, and other relevant digital marketing platforms.
• Strong analytical skills with a focus on results and continuous improvement.

Work Environment and Opportunities

This role offers the opportunity to join a fast-growing international group with a multicultural team. The environment is demanding, dynamic, and driven by excellence, providing opportunities for professional development. The position contributes directly to patient well-being and self-esteem through effective marketing strategies.

Application

Candidates seeking a performance-driven role with a direct impact on business growth and patient confidence are encouraged to apply.