Senior Area Sales Manager📣 Job Ad

Role Overview

Mindfield Resources is seeking a Senior Area Sales Manager on behalf of a leading organization in the food/beverage sector. This full-time position is based in Riyadh, Saudi Arabia, and requires a seasoned sales professional to lead regional sales operations and drive market growth across various channels.

Core Responsibilities

• Lead and achieve regional sales targets across Traditional Trade, Wholesale, and Discount channels.
• Manage and coach Sales Supervisors and field sales teams to ensure execution excellence.
• Strengthen distribution networks, increase outlet coverage, improve numeric distribution, and enhance in-store execution.
• Drive route productivity, optimize van sales efficiency, and enhance territory management.
• Oversee regional collections and credit discipline, collaborating with the Finance department to improve cash flow.
• Build and maintain strong relationships with distributors and key customers, ensuring high standards of service.
• Monitor market trends and competitor activities, identifying opportunities for sustainable business growth.
• Deliver accurate sales forecasting, comprehensive sales reporting, and conduct regular business reviews.

Required Experience

• A minimum of 8+ years of FMCG sales experience, with significant exposure to Traditional Trade and Wholesale channels within Saudi Arabia.
• Proven experience in leading van sales teams and managing direct distribution models.

Key Competencies

• Strong understanding of route-to-market strategies, van sales operations, customer development, and collections processes.
• Commercially astute with excellent leadership, coaching, and execution capabilities.

Language Skills

Arabic language skills are highly preferred for this role.

Employment Details

This is a full-time position located in Riyadh, Saudi Arabia. The salary for this role is not disclosed.