Senior Creative Director

About the Role

Al Majed * is seeking a Senior Creative Director to lead the creative development for its products, fragrances, launches, and campaigns. This full-time position is based in Riyadh, Saudi Arabia, and requires a minimum of 10 years of experience. The role focuses on translating finalized product concepts into comprehensive creative expressions across various marketing channels.

Key Responsibilities

• Develop creative concepts and campaign ideas for fragrance launches, collections, and marketing moments.
• Translate product concepts into compelling creative narratives, defining visual language, mood, and storytelling direction.
• Lead the visual direction for major campaigns, including photography, video, CGI, 3D, and motion graphics.
• Create moodboards, treatments, visual references, and creative guidelines to ensure alignment with brand standards.
• Direct internal teams, agencies, and production houses for video, CGI, and 3D content development and production.
• Lead creative direction for social media and digital advertising, adapting visual systems for platforms like Meta, TikTok, and Google.
• Develop high-quality creative presentations to communicate ideas, narratives, and execution plans to stakeholders.
• Maintain high creative standards across all output, reviewing and approving key creative work before publication.
• Lead and guide designers and creative resources, providing clear feedback and direction.

Fragrance Storytelling and Visual Direction

The Senior Creative Director will collaborate with Product and Marketing teams to understand fragrance concepts and translate them into engaging creative narratives. This includes ensuring each fragrance has a distinctive visual and emotional identity and building stories that communicate its personality and experience to consumers. The role involves defining and approving key visuals and master campaign assets, ensuring all final creative output aligns with approved concepts and brand standards.

Creative Leadership and Quality Control

This role involves leading and guiding creative teams, including internal designers and external agencies. Responsibilities include briefing and directing various creative specialists, providing clear feedback, and developing creative capabilities within the team. The Senior Creative Director is also responsible for maintaining consistently high creative standards, challenging weak creative work, and continuously improving the brand's visual language to meet premium brand standards.

Performance Indicators

• Overall quality of campaign creative output.
• Creative delivery against launch timelines.
• Consistency of creative execution across channels.
• Quality and effectiveness of fragrance storytelling.
• Digital creative performance.
• Reduction in unnecessary creative revision cycles.
• Quality of external production.
• Improvement in overall brand visual standards.
• Stakeholder satisfaction with creative output.

Qualifications and Experience

Candidates should possess a minimum of 10 years of relevant experience in creative direction, with a strong background in visual storytelling, art direction, and creative leadership. The ability to combine conceptual thinking with executional excellence across digital, social media, photography, video, CGI, and 3D content is essential.