Creative Director📣 Job Ad

About the Role

Reef Group is seeking a Creative Product Director to lead the creative direction for the group's product portfolio in fragrances and cosmetics. This full-time role is based in Riyadh, Saudi Arabia, and focuses on shaping the creative identity of products from concept through launch. The director will ensure each product reflects a strong narrative, distinctive positioning, and compelling brand presence.

Role Overview

The Creative Product Director will oversee the creative foundation of products, including concept development, product naming, storytelling, packaging direction, and overall brand expression. This position requires close collaboration with product development, marketing, and design teams to ensure a cohesive and powerful brand vision across all product categories.

Key Responsibilities

• Lead product creative direction and concept development for new products across fragrances and cosmetics.
• Define product concepts, themes, and narratives that resonate with target markets and strengthen brand differentiation.
• Lead the ideation process for product naming, storytelling, and brand positioning.
• Define creative guidelines for product packaging, visual identity, and overall aesthetic direction.
• Collaborate with design teams to ensure packaging reflects the product story and brand vision, maintaining consistency across the portfolio.
• Monitor global beauty and fragrance trends, consumer behavior, and market positioning strategies.
• Translate market insights into creative product opportunities and new concept directions.
• Ensure products stand out through originality, storytelling, and emotional connection with consumers.
• Work closely with product development teams to align creative concepts with technical feasibility and product formulation.
• Partner with marketing teams to ensure product narratives and positioning are clearly reflected in brand communication.
• Support cross-functional alignment from the concept stage through product launch.
• Ensure a cohesive creative direction across the group’s product lines, including fragrances and cosmetics.
• Define and maintain the overall product storytelling framework that supports the group’s brand vision and long-term growth.

Why Join Reef Group

Joining Reef Group means contributing to the creative vision behind products in the beauty and fragrance industry. The role offers an opportunity to shape product identity and contribute to brand growth within a dynamic environment that values creativity and innovation.