Senior Director Performance Marketing📣 Job Ad

About the Role

Puffy, a market-leading D2C brand and Top 5 US mattress brand with over $1 billion in sales, is seeking a Senior Director of Performance Marketing. This full-time position, based in Riyadh, Saudi Arabia, involves owning a multi-million-dollar monthly paid media engine across Google and Meta. The role reports directly to the CEO and holds full authority over systems, measurement, creative testing, capital allocation, and team, with the primary objective of converting the paid budget into maximum contribution margin.

Key Responsibilities

• Lead the multi-million-dollar monthly paid media budget across Google and Meta, focusing on new campaign structures, creative, and spend mix to drive growth beyond existing optimized campaigns.
• Design and document decision systems for spend, including rules for pausing, increasing, or pulling back budgets, and the measurement infrastructure supporting these decisions.
• Serve as the single source of truth for paid media performance, ensuring profitability is held to a contribution-margin standard after returns and financing costs.
• Architect the creative engine, encompassing concept pipeline, testing taxonomy, briefs, hook/hold analytics, UGC, and whitelisting.
• Allocate budgets based on marginal return rather than platform-reported averages.
• Lead, assess, and structure the performance marketing function with organizational design authority.

First 12 Months Objectives

• Build pause/hold/scale logic, budget guardrails, and escalation protocols.
• Deploy incrementality testing and reconcile platform attribution against backend reality.
• Design capital allocation based on marginal return.
• Design promo architecture across the retail calendar, including pulse strategy, financing offers, and funnel alignment.
• Identify, evaluate, and pilot paid channels beyond Google and Meta.
• Structure the performance marketing function and shape its future at Puffy.

Required Qualifications

• Minimum of 7+ years of experience in performance marketing, with sustained ownership of $1M+/month budgets on both Google and Meta (concurrently or across roles). Ownership implies authority over strategy, structure, and budget.
• In-depth knowledge of Google Ads in the PMax-era, including campaign structure, feed management, and brand/non-brand economics.
• Experience with high-AOV considered-purchase categories ($1,000+ order values), characterized by sparse conversion and long decision cycles.
• Demonstrated ability to personally build, not inherit, bid, budget, and pause decision systems at scale. Candidates will be asked to present an authored playbook.
• Statistical decision literacy, including volume gating, false-kill vs. wasted-spend trade-offs, threshold derivation, and incrementality test design.
• Experience with creative testing systems at scale in a post-ATT environment, focusing on concept-vs-variation discipline and creative analytics.
• Team leadership experience, including managing senior direct reports, and a background in building or restructuring a performance marketing function.
• Structured approach to new channel evaluation, including selection frameworks, pilot design, budget allocation, and kill criteria.

Preferred Qualifications

• Proficiency in scripting against Meta/Google APIs and Google Ads Scripts.
• Mixed agency and in-house background.
• Experience with emerging paid channels such as TikTok, Connected TV, affiliate/partnerships.
• D2C e-commerce background in home goods, furniture, or comparable high-AOV verticals.

Compensation and Benefits

This role offers a competitive compensation package, including a base salary of up to USD $240,000 annually, complemented by a monthly performance bonus of up to 20% of the base salary. Comprehensive benefits are also provided.