Senior Fragrance Trends Specialist

About the Role

Reef Group is seeking a Senior Fragrance Trends Specialist to contribute to the development of fragrance concepts, market direction, and product innovation across the Group’s fragrance portfolio. This full-time position is based in Riyadh, Saudi Arabia, and requires 2-5 years of relevant experience.

Role Purpose and Context

The specialist will focus on identifying emerging fragrance trends, consumer preferences, ingredient movements, olfactive directions, competitor activity, and global market developments. This role supports the Product Development, Marketing, and Brand teams by translating market observations into clear and commercially relevant recommendations.

Key Responsibilities

• Monitor and analyze local, regional, and global fragrance trends.
• Track emerging olfactive directions, ingredients, notes, formats, and consumer preferences.
• Conduct competitor benchmarking across fragrance brands, launches, pricing, concepts, and product positioning.
• Identify new market opportunities, white spaces, and potential fragrance concepts.
• Support Product Development teams with trend insights and fragrance direction.
• Prepare fragrance trend reports, market intelligence updates, and seasonal trend presentations.
• Research consumer preferences and behavior across different markets and customer segments.
• Monitor international fragrance launches, niche brands, luxury brands, and emerging concepts.
• Translate market trends into actionable recommendations for new fragrance development.
• Collaborate closely with Product Development, Marketing, Brand, Commercial, and Creative teams.
• Support concept development, fragrance storytelling, naming, positioning, and launch direction.
• Maintain updated databases of fragrance trends, competitors, ingredients, and market developments.
• Attend relevant exhibitions, fragrance events, and industry activities when required.
• Stay updated on cultural, lifestyle, beauty, fashion, and consumer trends that may influence fragrance preferences.

Qualifications and Experience

• 2-5 years of experience in the fragrance industry or a related field.
• Strong understanding of the fragrance industry, olfactive families, consumer behavior, and global fragrance trends.
• Ability to translate market observations into clear and commercially relevant recommendations.

Work Environment

This is a full-time position based in Riyadh, Saudi Arabia, involving collaboration with various internal teams including Product Development, Marketing, Brand, Commercial, and Creative teams.