Senior Manager Events

About Red Sea Global

Red Sea Global (RSG) is a purpose-driven developer focused on positively shaping the places people live, work, and travel. The company's programs contribute to achieving Vision 2030 and advancing regenerative tourism globally. This role offers an opportunity to contribute to positive change for Saudi Arabia and the world.

Role Overview

The Senior Manager - Events & Sponsorship is responsible for the comprehensive planning, execution, and performance management of all B2C and B2B marketing events within RSG’s Residential portfolio. These events aim to enhance brand awareness, generate qualified leads, strengthen stakeholder relationships, and position RSG’s luxury residences as premier investment and lifestyle opportunities. The position requires strategic thinking, precise execution, and an understanding of luxury real estate marketing. This full-time role is based in Riyadh and involves close collaboration with the Brand, Sales, Partnerships, and Communications teams to ensure events meet commercial objectives and align with the brand’s luxury positioning and the Red Sea Global vision.

Key Responsibilities

• Develop and lead the Residential Marketing Events Strategy, aligning with RSG’s luxury brand positioning and sales/marketing goals.
• Create and maintain an integrated events calendar across local, regional, and international markets, including roadshows, investor showcases, international expos, and FAM trips.
• Identify event platforms that attract UHNWIs, strategic investors, real estate brokers, and global brand partners.
• Manage all aspects of event planning, production, and delivery, including venue selection, concept creation, run-of-show, supplier coordination, and execution.
• Ensure consistent brand storytelling and luxury experience across all touchpoints, from invitation design to post-event follow-up.
• Lead onsite execution of events, coordinating across marketing, sales, AV, hospitality, and guest relations teams.
• Develop detailed event budgets, monitor expenditures, and ensure cost efficiency while maintaining premium standards.
• Oversee vendor sourcing and contracting in coordination with Procurement and Legal.
• Negotiate sponsorships, in-kind collaborations, and strategic partnerships to enhance event offerings.
• Collaborate with internal stakeholders including Residential Sales, Creative, Content, PR, and Digital teams to ensure message alignment.
• Support C-suite and leadership in high-stakes engagement events, such as private previews, launches, and business development dinners.
• Liaise with external developers, real estate partners, agencies, and global media relevant to residential campaigns.
• Define KPIs and success metrics for all events, including qualified leads, media exposure, attendee satisfaction, and cost per acquisition.
• Produce detailed post-event reports, including ROI analysis, stakeholder feedback, and continuous improvement recommendations.
• Maintain a comprehensive database of attendees, engagement outcomes, and lead follow-up results in coordination with CRM and Sales.
• Ensure all events reflect RSG’s luxury brand tone, visual identity, and service expectations.
• Stay current with global trends in luxury hospitality, branded residences, and experiential marketing.
• Lead innovation in immersive and tech-enabled event experiences, such as VR walkthroughs, digital twins, and sensory activations.

Qualifications and Experience

• A minimum of 10 years of experience in event management, preferably within luxury real estate or hospitality.
• Demonstrated ability to manage end-to-end event planning and execution.
• Strong understanding of luxury market dynamics and client expectations.
• Proven track record in budget management, procurement, and contract negotiation.
• Experience in cross-functional collaboration and stakeholder management.
• Analytical skills for defining KPIs, measuring event performance, and reporting ROI.
• Ability to curate luxury brand experiences and integrate innovative event technologies.