Senior Product Marketing Manager

About Canonical

Canonical is a leading provider of open-source software and operating systems. Its platform, Ubuntu, is utilized in enterprise initiatives including public cloud, data science, AI, engineering innovation, and IoT. The company operates with a global distributed collaboration model, employing over 1200 colleagues across more than 75 countries, with limited office-based roles.

The Role of Senior Product Marketing Manager

Canonical is seeking a Senior Product Marketing Manager (PMM) to join its marketing team in the EMEA region. This is a full-time, hands-on, multi-disciplinary position focused on building the Go-To-Market (GTM) engine for open-source innovation. The role requires close collaboration with Product, Engineering, Content, Sales, and other Marketing teams. The ideal candidate will demonstrate a passion for technology and marketing, with a preference for environments emphasizing ownership of GTM campaigns, collaboration, continuous learning, and problem-solving through experimentation and automation.

Key Responsibilities

• Develop and execute Go-To-Market (GTM) strategies for various products.
• Lead messaging and positioning efforts to differentiate products in the market.
• Lead content planning with product managers, covering website copy, whitepapers, blogs, and sales enablement materials.
• Collaborate on marketing campaigns with regional teams to execute integrated campaigns that drive pipeline growth.
• Lead cross-functional teams in launching new products and features to drive awareness and adoption.
• Conduct competitive analysis to stay informed of market trends and adapt product positioning.
• Support the customer success team in driving customer engagement and growth, including upsell and cross-sell strategies.
• Plan and execute global events, live webinars, and community meetups aligned with GTM priorities.

Required Qualifications and Skills

• Demonstrated passion for technology and open source, including innovation, software, and community-driven development.
• Strong storytelling skills, capable of crafting messages that resonate with both technical and business audiences.
• A growth mindset, thriving on experimentation, learning, and continuous improvement.
• Excellent communication skills, both written and verbal.

Preferred Skills

• Data-driven mindset, utilizing insights to refine strategies and enhance performance.
• Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions.
• Experience with demand generation, including translating GTM strategies into pipeline growth.
• Comfort working cross-functionally with product, sales, partners, and marketing teams.

Work Environment

This role is part of a global team operating in a fully remote, high-performance environment, with colleagues in over 85 countries. Teams typically meet two to four times annually in various international locations for strategic alignment and execution.