Sponsorship Programming Manager

About the Role

THA by Armonia is seeking a Sponsorship Integration Manager to join a dedicated, full-time team embedded within a client's Festival Programming function in Riyadh, Saudi Arabia. This contract role focuses on transforming sponsor contracts into tangible, on-ground activations for two major events in Saudi Arabia: a multi-week flagship festival in summer 2027 (July to August) and an additional event in November 2027.

Role Overview

The Sponsorship Integration Manager is responsible for the hands-on delivery of sponsor entitlements. Working closely with the client's Commercial team, this role involves defining the practical aspects of each activation, including visitor engagement, capacity, space and staffing requirements, and ensuring alignment with site layouts and brand guidelines. The position requires a professional who has direct experience in converting sponsor commitments into live activations.

Key Responsibilities

• Act as the primary contact for integrating sponsor streams into the festival program.
• Collaborate with the client's Commercial team to ensure commercial commitments translate into deliverable program elements.
• Develop program-ready activation concepts from sponsor entitlements.
• Define activation details, including mechanics, throughput, space, and staffing needs.
• Design activations that provide value for sponsors and an engaging visitor experience.
• Track all sponsor deliverables, approvals, dependencies, and open decisions from concept to delivery.
• Maintain clear records of sponsor integration status and flag potential risks or delays.
• Ensure activations comply with site layouts, brand guidelines, and operational constraints.
• Coordinate with Masterplan, Operations, and Brand teams for safe and effective activation delivery.
• Manage sponsor space, design, and build requests through appropriate channels.
• Assess the impact of sponsor-side changes on space, program, and operations.

Qualifications and Experience

• 8-10 years of experience in sponsorship integration, specifically turning sponsor entitlements into live activations.
• Demonstrated ability to define activation mechanics, throughput, space, and staffing requirements.
• Experience in tracking deliverables, approvals, and managing dependencies.
• Proficiency in ensuring compliance with site layouts, brand guidelines, and operational constraints.

Working Conditions

This is a full-time, exclusive contract position, requiring dedication to the client for the entire term without other client or project commitments. The successful candidate must be able to mobilize within 48 hours of contract award, anticipated in October 2026. On-site presence in Riyadh is mandatory for the full operating periods of the summer 2027 festival (July to August) and the November 2027 event.