Sr. Manager Brand Marketing

About the Role

Atos is seeking a Sr. Manager, Brand Marketing to lead the integrated brand and portfolio strategy for its diabetes business in Saudi Arabia. This full-time position, based in Riyadh, requires 3-4 years of relevant experience. The role involves translating affiliate priorities into clear growth, market-share, and return-on-investment objectives, while leading a team focused on strategy, market development, and field execution.

Role Context and Impact

The Sr. Manager, Brand Marketing will shape how treatments reach healthcare professionals and individuals living with diabetes across KSA, from launch readiness to new channels and partnerships. This position is part of the Marketing team within the KSA affiliate, which is a component of International Operations. The role reports to the Cardiometabolic Associate Director for HCP Marketing and involves close collaboration with Sales, Medical, Market Access & Public Affairs, Finance, Regulatory Affairs, Pharmacovigilance, Procurement, People & Organisation, as well as Business Area and Region leadership. The incumbent will represent Commercial Marketing in cross-functional governance to ensure aligned decisions across the product life cycle. Externally, the role involves building relationships with key and digital opinion leaders, healthcare professionals, scientific societies, hospitals, patient advocacy groups, and strategic commercial partners across KSA.

Key Responsibilities

• Lead in-depth analysis of market dynamics, prescribing habits, the competitive and access landscape, and patient/customer journeys through care. Define the annual and long-term brand and portfolio strategy, priority segments, and go-to-market approach.
• Manage the marketing budget and resource allocation, focusing investments on high-impact initiatives. Establish KPIs and governance to track forecasts, sales, market share, share of growth, customer engagement, and campaign ROI, taking prompt action when performance deviates.
• Integrate HCP, KOL/DOL, consumer, pharmacy, and e-health touchpoints into coordinated omnichannel plans with clear content calendars, KPIs, and owners. Ensure Sales and other execution teams understand the strategy through training and feedback loops.
• Dedicate at least 20% of time to target customers, working alongside the sales force on a regular visit plan.
• Identify growth whitespace, strategic accounts, new channels, and partnerships. Lead counterstrategies, lifecycle actions, and launch readiness, including future indications and formulations.
• Direct external agencies, vendors, and partners with clear briefs, governance, performance measures, and budget discipline to ensure high-quality execution compliant with Novo Nordisk policies and local regulations.

Candidate Profile

The ideal candidate is a commercial leader capable of setting strategic direction, making clear choices, and delivering results through others. This role requires an individual who can lead a team to bring brand and portfolio plans to life, while expanding market presence, channels, and partnerships to drive sustainable growth.

Work Environment and Development

The Sr. Manager, Brand Marketing will be entrusted with decision-making authority within agreed objectives and budget governance, setting direction, allocating resources, and approving or recommending priorities and investments. The impact of these choices will be visible in the market. The role involves working with advanced analytics, market intelligence, and AI-enabled tools, leading experiments with new channels, digital health, and omnichannel engagement, and scaling initiatives that deliver measurable value. Clear performance expectations, honest feedback, and a culture that rewards results will support leadership growth, alongside team development.