Dir Sales & Marketing📣 Job Ad

About the Director of Sales & Marketing Role

Sheraton Hotels & Resorts is seeking a Director of Sales & Marketing to lead sales initiatives for properties with significant booking and catering revenue. This full-time position, based in Medina within the Eastern Province, requires 5-10 years of experience. The role focuses on driving property sales objectives and revenue through strategic sales efforts, customer relationship building, and effective marketing budget management.

Sales and Marketing Leadership

This position serves as the leader of the property's sales department, responsible for both reactive and proactive sales efforts. The Director will implement the brand's service strategy and initiatives throughout the sales process, focusing on cultivating long-term, value-based customer relationships to achieve hotel sales objectives. A key aspect of this role involves evaluating participation in various sales channels and developing strong working relationships to strategically position and market the property. The Director will also manage the marketing budget to develop property-specific campaigns, promotions, and collateral aimed at driving revenue and meeting objectives, while interfacing with regional marketing communications for promotion pull-through.

Key Responsibilities

• Manage the development of strategic account plans for market demand generators.
• Oversee the property's reactive and proactive sales efforts.
• Determine and develop marketing communication activities in conjunction with Regional Marketing Communications.
• Provide customer intelligence by evaluating market and economic trends to adapt sales strategies.
• Review competitive analysis and market position reports to maintain awareness of the hotel's standing.
• Research competitor sales strategies to identify opportunities for increasing occupancy, RevPAR, and market share.
• Contribute input on weekly and overall sales strategies during sales strategy meetings.
• Propose innovative marketing ideas and develop deployment strategies to grow market share.
• Evaluate and support participation and account deployment with Area Sales and Group Sales teams.
• Serve as the primary sales contact for the General Manager, property leadership, Group Sales, and Area Sales leaders.
• Act as the sales liaison and customer advocate for clients.
• Function as the hotel authority on sales processes and contracts.
• Collaborate with Area Sales, Group Sales, Revenue Management, Event Management, Regional Marketing Communications, and other hotel departments.
• Participate in sales calls to acquire new business and close deals.
• Identify public relations opportunities and coordinate activities to support the marketing communication strategy.
• Support the General Manager by coordinating crisis communications.
• Execute and support Marriott's Customer Service Standards and the hotel's Brand Standards.
• Manage the operational aspects of booked business, including proposals and contracts.
• Implement a seamless turnover process between sales and operations while maintaining high service levels.
• Monitor and ensure effective resolution of guest issues arising from the sales process.
• Maintain successful performance by increasing revenues, controlling expenses, and providing a return on investment.
• Perform other duties as assigned to meet business needs.

Relationship Building and Customer Focus

This role involves developing strong partnerships with local organizations to enhance brand and product awareness. It also includes managing internal key stakeholder relationships and fostering community and public relations through property participation in tradeshows and client events. The Director will ensure exemplary customer service to drive satisfaction and loyalty by understanding customer needs, recommending appropriate features and services, and building lasting relationships with Marriott. Gaining a deep understanding of the hotel's target customer and their service expectations is crucial for offering effective business solutions.

Leadership and Team Development

As a leader, the Director will develop sales goals and strategies aligned with the brand's business strategy and execute them to meet individual and team booking goals. This includes coaching leaders of revenue-generating departments on effective revenue strategies and goal setting. The Director will ensure the sales team effectively leverages Marriott International demand engines. Collaboration with Human Resources is essential for attracting, developing, and retaining talent, creating effective structures and performance management systems, and anticipating future talent needs. The role involves setting goals for direct reports, managing performance, and holding staff accountable for results. The Director will also identify, train, and mentor sales associates, transferring functional knowledge and developing sales skills within the team.

Qualifications

• Minimum of 5 years of experience in sales and marketing within the hospitality industry.
• Maximum of 10 years of experience in sales and marketing within the hospitality industry.
• Proven track record of achieving sales targets and driving revenue growth.
• Experience in managing marketing budgets and developing promotional campaigns.
• Strong leadership and team management skills.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to build and maintain strong relationships with clients and stakeholders.
• Understanding of sales processes, contracts, and market dynamics.