Strategic Engagement Executive

About Great Place To Work Middle East

Great Place To Work is a global authority on workplace culture, dedicated to helping organizations become great workplaces for all employees. The company provides recognition and tools to foster positive employee experiences, aiming to drive business success, improve lives, and benefit society. Since 1992, its Certification, Best Workplaces Lists, and global benchmarks have become industry standards, built on data from over 100 million employees across 150 countries.

The Role of Strategic Engagement Executive

Great Place To Work Middle East is seeking a Strategic Engagement Executive (SEE) for a full-time, hybrid role in Riyadh, Saudi Arabia. This position is suitable for candidates with 0-1 years of experience. The SEE will focus on business development and client relationship management, assessing prospective clients' needs and identifying how Great Place to Work® can support them in strengthening trust and achieving Certification. This role involves expanding the customer base by converting qualified leads into clients and meeting sales targets, representing the full product suite in Saudi Arabia.

Key Responsibilities

• Identify, research, and target potential clients across KSA through outbound prospecting and market intelligence.
• Execute outreach activities including calls, emails, and LinkedIn engagement to generate interest and secure qualified meetings.
• Conduct discovery conversations to understand organizational needs and qualify leads based on defined criteria.
• Maintain accurate and up-to-date records of all interactions, insights, and activities in the CRM tool.
• Build and nurture relationships with HR leaders, executives, and decision-makers across industries.
• Promote GPTW assessments, programs, and events to enhance brand visibility and engagement in the KSA market.
• Follow up on inbound leads, marketing campaigns, and event attendees to convert interest into qualified opportunities.
• Plan and execute demand generation activities with the Marketing team to build awareness of Great Place to Work® solutions.
• Engage target audiences through coordinated email, LinkedIn, webinar, and event campaigns, using relevant workplace culture content.
• Align with Sales and Marketing on target audiences, campaign messaging, lead qualification criteria, and timely follow-up.
• Track demand generation activity and results in the CRM, including lead sources, engagement, qualified opportunities, and pipeline contribution.
• Work closely with the Managing Director – KSA on client engagement, market development initiatives, and strategic outreach.
• Prepare weekly reports on pipeline status, outreach performance, and market insights.
• Coordinate internally to ensure consistent communication, high-quality delivery, and alignment across all touchpoints.
• Share market feedback to support continuous improvement of messaging, lead generation strategies, and overall positioning.
• Provide daily operational support to the Sales and Marketing teams to ensure smooth coordination and timely execution of campaigns and client-facing activities.
• Drive new business growth by proactively identifying and pursuing opportunities across priority sectors in the KSA market.
• Develop target-account plans by researching high-potential organizations, mapping decision-makers, and tailoring outreach strategies.
• Support opportunity progression by coordinating follow-ups and early-stage commercial information retrieval.
• Identify market expansion opportunities through competitor intelligence, industry trends, and emerging client needs.
• Execute targeted growth campaigns and strategic business development initiatives in collaboration with the Managing Director – KSA.
• Contribute to assigned new-business pipeline and client acquisition objectives, tracking progress and recommending improvements.

Required Skills and Experience

• 0-1 years of experience in a relevant field.
• Strong communication and closing skills.
• Ability to engage with HR leaders, CEOs, and senior decision-makers.
• Proactive outreach and relationship-building abilities.
• Proficiency in maintaining CRM records and tracking performance.

Performance Indicators

• Outbound leads generated and qualified meetings booked.
• Lead to opportunity conversion rate.
• CRM accuracy and data quality.
• Timely support provided to Sales, Marketing, and the Managing Director.
• Outreaching activity levels and quality of weekly reporting.
• Sales-qualified pipeline value generated and new target accounts engaged.
• Qualified opportunity conversion rate and contribution to new client acquisition.
• Execution of targeted growth initiatives and demand generation campaigns, including resulting qualified leads and sales-qualified pipeline.