مدير تسويق📣 إعلان

Job Title: Field & Marketing Manager

Job Objective
We are seeking a Field and Digital Marketing Supervisor to lead and execute direct marketing activities and manage social media presence for Hadiya Taybah. The role aims to enhance brand awareness, attract individuals and delegations to visit our showrooms, and strengthen our digital presence in a way that reflects the Kingdom’s identity and heritage through our souvenir products.

1. Field Marketing in Tourist and Public Areas

• Supervise the execution of field marketing campaigns in tourist locations and high-traffic public areas.
• Target individual visitors and official delegations, encouraging them to visit Hadiya Taybah showrooms.
• Manage and guide field marketing teams, ensuring adherence to professional standards and quality representation.
• Coordinate with relevant authorities to ensure all activities comply with regulations and guidelines.
• Monitor field team performance continuously and provide periodic reports outlining results and progress.

2. Social Media Marketing

• Oversee the management of the company’s social media accounts (Instagram, X, TikTok, Snapchat, etc.).
• Plan and publish marketing content aligned with brand identity and target audiences.
• Supervise digital advertising campaigns targeting visitors and souvenir enthusiasts.
• Monitor audience engagement and respond to inquiries in coordination with relevant departments.
• Analyze account performance and digital campaign results, providing periodic reports.

3. Marketing Planning & Execution

• Contribute to the development of field and digital marketing plans.
• Execute marketing campaigns within approved budgets.
• Propose creative marketing ideas tailored to key seasons.

4. Reporting & Performance Measurement

• Prepare regular reports on field marketing and social media results.
• Measure key performance indicators such as showroom visits generated by campaigns, engagement, reach, and follower growth.
• Provide improvement recommendations based on data analysis.

Preferred Skills & Qualifications

• Experience in field marketing or social media management.
• Strong communication skills and the ability to interact directly with visitors and delegations.
• Ability to work in the field and handle seasonal workload.
• Creative marketing mindset with the ability to generate appealing ideas.
• Commitment, discipline, and strong teamwork spirit.

Join the Accor Family as a Marketing Manager!
As a leader in the hospitality industry, we create memorable experiences for our guests through innovative marketing strategies. At our 5-star hotel, Sofitel Shahd Al Madinah, we blend local traditions with French elegance, providing a unique environment for both guests and employees.

Job Summary:
The Marketing Manager will be responsible for crafting and executing marketing strategies that enhance brand awareness, customer engagement, and sales growth, particularly within the Food & Beverage sector. This role involves managing brand identity, executing digital marketing initiatives, and analyzing market trends to ensure competitive positioning.

Key Responsibilities:

• Develop and implement marketing strategies aligned with business objectives.
• Plan and execute product launches, promotions, and seasonal campaigns.
• Manage brand identity across digital, print, and event channels.
• Conduct market research and collaborate with cross-functional teams.
• Monitor performance metrics and prepare reports for management.

Qualifications:

• Proven experience in marketing management within a corporate environment.
• Strong analytical skills and advanced proficiency in digital marketing.
• Excellent communication skills and experience in PR.
• Budget management and project coordination experience.

Personal Attributes:
We seek a collaborative, detail-oriented individual who thrives in a dynamic environment and is passionate about customer-focused marketing. If you are a strategic thinker with a vision for brand development, we would love to meet you!