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Role Overview
We are looking for a creative and data-driven Marketing Manager to develop and execute comprehensive strategies that increase brand awareness, generate leads, and drive revenue growth in the EdTech sector. This role involves managing multi-channel marketing campaigns, maintaining a strong brand identity, and overseeing content creation. The ideal candidate will use market research and performance analytics to optimize results and will collaborate closely with Sales and Product teams to achieve business goals.

Roles and Responsibilities
Strategic Leadership

• Develop and execute marketing strategies to drive brand awareness, lead generation, and revenue growth.
• Analyze market trends, competitor activity, and customer needs to inform marketing approaches.

Campaign Management

• Plan, execute, and measure the success of marketing campaigns across various channels (*, social media, email, content marketing).
• Collaborate with cross-functional teams (*, Sales, Product) to align marketing efforts.

Brand Management

• Develop and maintain a strong brand identity and messaging.
• Ensure consistent branding across all marketing channels and customer touchpoints.

Content Creation

• Develop high-quality, engaging content (*, blog posts, videos, social media posts) to attract and retain customers.
• Collaborate with content creators, designers, and writers to produce marketing materials.

Lead Generation

• Develop and execute lead generation strategies to drive conversions.
• Manage lead nurturing programs to convert leads into customers.

Performance Optimization

• Track and analyze marketing metrics (*, website traffic, social media engagement, lead conversion rates).
• Use data insights to optimize marketing campaigns and improve ROI.

Market Research

• Conduct market research to understand customer needs, preferences, and pain points.
• Analyze competitor activity and market trends to inform marketing strategies.

Collaboration and Communication

• Collaborate with Sales, Product, and other teams to drive business growth.
• Communicate marketing plans, progress, and results to stakeholders.

In an EdTech company, the Marketing Manager should be creative, data-driven, and able to prioritize tasks effectively to drive business growth and revenue.