كاتب محتوى📣 إعلان

Overview
The Copywriter is responsible for creating compelling and effective concepts and copy in the Arabic language for advertising campaigns. In collaboration with other members of the creative team, they craft communication pieces and campaigns across various mediums that effectively communicate the message and goals of the campaign, while also resonating with the target audience.

This role involves handling projects from concept to final execution while overseeing and mentoring junior copywriters along the way. A successful candidate will have experience in client interaction, demonstrating the ability to effectively present and rationalize their work.

Responsibilities:

• Writing texts (* copy, product descriptions), proofreading, and content editing.
• Ensuring the consistency of prepared content.
• Working in partnership with an Art Director to develop creative concepts for marketing materials and campaigns.
• Understanding of 1:1 marketing channels and how data intelligence can address communication challenges.
• Conceptualizing and writing various content forms, from white papers to social media posts.
• Researching competitors and industry trends to provide insightful creative guidance.

Qualifications:

• At least 4 years of experience in concept creation with a clear grasp of communication concepts vs executional ideas.
• Mastery in copy development for large cross-channel initiatives.
• Bachelor’s Degree in a relevant field.
• Strong client relations skills and the ability to lead creative presentations.
• Exceptional conceptualization, design skills, and a robust portfolio showcasing talent across mediums.

Additional Information: R-2952P-3340
Experience in agency environments is essential, along with a passion for storytelling.