Job Summary: We are looking for a highly creative and persuasive Copywriter to join our team. The ideal candidate is a wordsmith who excels at writing in a conversational yet professional Arabic tone, avoiding rigid, overly formal language in favor of engaging, relatable copy. You will be responsible for crafting captivating narratives around our brand and products (such as AI tools), ensuring our messaging connects with the audience across all touchpoints, from landing pages to quick push notifications.
Key Responsibilities:- Strategic Copywriting & Marketing:
- Newsletters & Emails: Write engaging promotional emails and newsletters that perfectly balance a professional tone with an approachable, conversational flair to drive open rates and clicks.
- Landing Pages: Craft compelling, conversion-focused copy for landing pages that hooks the reader and clearly communicates value.
- Product Marketing: Write captivating copy to highlight new features and product launches (specifically SaaS and AI-driven products), translating complex technical features into clear, exciting benefits for the user.
- Social Media & Digital Ads:
- Social Media Posts: Create daily, engaging content for various social media platforms tailored to our target audience’s language and culture.
- Ad Copy: Write punchy, persuasive copy for digital advertising campaigns aimed at lead generation and conversion.
- Scripts & Microcopy:
- Motion Graphics Scripts: Write clear, creative, and dynamic scripts for motion graphics and promotional videos.
- Notifications & Alerts: Craft smart, catchy, and concise microcopy for app push notifications, system alerts, and onboarding messages that encourage user interaction without being intrusive.
- Brand Voice & Collaboration: Ensure a consistent “White Arabic” tone of voice across all platforms—one that feels human, warm, and professional, avoiding lifeless or robotic phrasing. Work closely with the graphic design and marketing teams to ensure copy and visuals complement each other perfectly.
Requirements & Qualifications:- Experience: 1 to 3 years of proven experience in copywriting, content writing, or digital marketing (experience in tech/SaaS/AI companies is a huge plus).
- Languages: Arabic speaker with an absolute mastery of the conversational “White Arabic” dialect. Strong proficiency in English to understand technical specs and collaborate internally.
- Writing Skills: Exceptional creative writing and storytelling skills. You know how to sell a feeling and a solution, not just a product.
- Versatility: Proven ability to adapt writing style from long-form content (newsletters, landing pages) to short-form punchy copy (scripts, push notifications).
- Portfolio: A strong portfolio demonstrating diverse writing samples (social media, emails, ad copy, and landing pages).
