Arabic Copywriter📣 إعلان

Role Summary

In Communications is seeking a Full-time Arabic Copywriter to join its creative team. This role is based in Jeddah or Makkah and focuses on developing Arabic-first social content that resonates with a local audience. The successful candidate will contribute to creating engaging brand narratives across various digital platforms.

About the Role

The Arabic Copywriter will be responsible for crafting content that demonstrates a clear understanding of the distinction between writing in Arabic and writing for an Arabic audience. This involves navigating social media feeds, cultural nuances, and current conversations to produce content that enhances brand engagement. The role requires developing a range of Arabic-first social content, including always-on calendars, reactive ideas, campaigns, scripts, activations, and strategic pitches.

Key Responsibilities

• Develop Arabic-first ideas and content specifically for social media platforms.
• Write various forms of copy, including captions, scripts, headlines, and campaign-specific content.
• Construct engaging social content calendars.
• Translate creative briefs into culturally relevant and platform-native ideas.
• Adapt writing style to suit diverse brand voices, target audiences, and Arabic dialects, from Modern Standard Arabic (MSA) to Saudi dialect.
• Monitor current trends, conversations, content formats, and cultural moments to identify opportunities for authentic brand participation.
• Collaborate with designers, art directors, strategists, and account teams throughout the content development process.
• Adapt English ideas into Arabic, prioritizing cultural relevance over direct translation.

Required Qualifications

• Saudi national.
• 2–3 years of experience in copywriting or content creation within an advertising or creative agency.
• Arabic as a first language, with the ability to write in a natural, sharp, and contemporary style.
• Strong understanding of Saudi culture and social media communication patterns.
• Proficiency in English sufficient for discussing, developing, and presenting ideas with a wider team.
• A portfolio showcasing social content and creative work.

Essential Skills and Attributes

• Demonstrated curiosity regarding brands, culture, advertising, storytelling, and current internet trends.
• Ability to contribute original ideas, informed opinions, and a distinct point of view, beyond grammatical accuracy.

Team and Work Environment

The Arabic Copywriter will integrate into a dynamic creative team, working collaboratively with various departments to conceptualize and deliver compelling content. This role requires a proactive approach to content development and a commitment to cultural authenticity in all communications.