Marketing Specialist📣 Job Ad

About the Marketing Specialist Role

Sigma Paints is seeking a Marketing Specialist to join our team in Dammam, Eastern, Saudi Arabia. This full-time position requires 5-10 years of experience and focuses on planning, executing, and optimizing digital marketing campaigns while coordinating various operational aspects to ensure successful marketing initiatives.

About Sigma Paints

Sigma Paints Saudi Arabia is a part of the PPG Group, recognized as the world's largest paint company. We operate as an efficient manufacturer, leveraging new technologies and solutions to develop products. Our focus is on protecting customers' assets in challenging regional conditions and environments. We aim to anticipate and meet the demands of the global architectural, protective, marine, and packaging coatings industries by collaborating closely with customers to deliver effective, market-leading coating solutions.

Role Objectives

The primary objective of the Marketing Specialist is to drive digital marketing efforts and ensure the smooth execution of all marketing initiatives. This involves strategic planning and optimization of campaigns across key digital platforms, alongside crucial coordination of office operations, on-ground activities, and supplier relationships to meet brand standards, timelines, and budgetary requirements.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across platforms including Snapchat, TikTok, Instagram, and Google Ads.
• Monitor campaign performance, analyze data, and report on key metrics to ensure objectives are met and identify areas for improvement.
• Coordinate content and creative assets, ensuring they align with brand guidelines and campaign strategies.
• Manage office operations related to marketing activities, including administrative tasks and resource allocation.
• Coordinate on-ground campaign activities, ensuring logistical support and successful execution.
• Manage relationships with suppliers and vendors, ensuring timely delivery and quality of services for marketing initiatives.

Required Experience

Candidates for this position should possess 5 to 10 years of relevant experience in marketing, with a strong focus on digital campaign management and operational coordination.

Work Environment

This is a full-time role based in Dammam, Eastern, Saudi Arabia. The Marketing Specialist will work within a dynamic environment, collaborating with internal teams and external partners to achieve marketing objectives.