Associate Director Marketing (Dairy)📣 Job Ad

About Saudia Dairy & Foodstuff Company (SADAFCO)

Saudia Dairy & Foodstuff Company (SADAFCO) is seeking an Associate Director Marketing to join its team in Jeddah. This is a full-time position focused on leading the Marketing Department with a strong emphasis on the Dairy category.

Role Purpose

The Associate Director Marketing will be instrumental in driving brand growth, building equity, and ensuring sustainable profitable growth for SADAFCO's dairy brands. This role involves shaping and executing a consumer-led marketing strategy, managing the Marketing Plan and Budget, and leading innovation and portfolio expansion across various dairy segments, including fresh and long-life/UHT products.

Key Responsibilities

• Drive continuous improvement in brand equity and strengthen the value proposition of SADAFCO’s dairy brands, tracking consumer KPIs for consistent growth.
• Assess and optimize the marketing organization structure, building and leading a high-performing team in collaboration with OD.
• Develop and implement consumer-led segment strategies to identify growth opportunities and ensure sustainable, profitable growth within dairy segments.
• Lead the generation and application of deep consumer insights through research and data analytics, translating them into actionable strategies and value-adding concepts.
• Develop and execute effective, insight-driven advertising and promotional strategies, monitoring A&P investments for strong ROI and brand objective alignment.
• Lead innovation planning across dairy categories, identifying opportunities based on consumer needs, market trends, and competitive landscape, and driving end-to-end product development.
• Ensure accurate and reliable sales forecasting through close alignment with Supply Chain and Sales, driving effective demand planning.
• Define and review pricing strategies in collaboration with Sales and Trade Marketing, ensuring an optimal balance between competitiveness and profitability.
• Identify underperforming SKUs and lead corrective or exit strategies in alignment with senior leadership to optimize portfolio efficiency and profitability.

Candidate Profile

The ideal candidate will possess over 10 years of experience in marketing, with a significant focus on the dairy category. This role requires a proven track record in strategic marketing leadership and brand management.

Work Setting

This is a full-time position based in Jeddah, Saudi Arabia, offering an opportunity to contribute to a leading company in the dairy and foodstuff sector.

Application Information

Interested candidates who meet the specified requirements are encouraged to apply.