Lifecycle Marketing Manager📣 Job Ad

About Salla

Salla is seeking a Lifecycle Marketing Manager to join its team in Jeddah, Makkah Province. This full-time position is focused on developing and managing customer retention and engagement strategies for the Mahally platform.

Role Overview

The Lifecycle Marketing Manager will own the entire customer journey after the initial acquisition, encompassing welcome, second purchase, habit formation, and win-back initiatives. This role involves building the lifecycle engine from the ground up, rather than maintaining an existing system. The successful candidate will be responsible for implementing and optimizing customer journeys using Braze, and will operate across various communication channels.

Core Responsibilities

• Managing the full customer lifecycle, from onboarding and engagement to retention and win-back.
• Building Braze journeys for the Mahally platform, including flows, canvases, and triggers across email, WhatsApp, push notifications, and SMS.
• Developing behavioral segmentation strategies based on purchase history, category affinity, recency, and engagement data.
• Translating business objectives into targeting logic, segmentation, and dynamic, personalized content.
• Implementing A/B testing as a core discipline, covering hypothesis generation, test execution, learning, iteration, and scaling.
• Focusing on retention and Customer Lifetime Value (LTV) as key performance indicators, with objectives to reduce churn and increase repeat purchase rates.
• Owning end-to-end CRM reporting, providing daily, weekly, and monthly insights on relevant KPIs.
• Partnering with the Category Manager to define product and offer lists that power marketing campaigns.

Required Skills and Experience

• 2-5 years of experience in lifecycle marketing or a related field.
• Proficiency in using Braze for segmentation, automation, testing, and optimization.
• Ability to retrieve and analyze data using SQL to form hypotheses, execute tests, and interpret results.
• Demonstrated experience in A/B testing methodologies and data-driven decision making.
• Strong understanding of customer retention, engagement, and Lifetime Value (LTV) metrics.
• Experience managing campaigns across multiple communication channels, including email, WhatsApp, push notifications, and SMS.

Work Location and Type

This is a full-time position based in Jeddah, Makkah Province. The role involves working within a team dedicated to developing and scaling customer lifecycle initiatives.

Application Details

Candidates who meet the specified qualifications and are interested in this role are encouraged to apply.