Dir Sales & Marketing B📣 Job Ad

About the Role

Sheraton Hotels & Resorts is seeking a Director of Sales & Marketing B to lead the property's sales department in Medina, Al Madinah, Saudi Arabia. This full-time role is for properties with bookings exceeding 300 peak rooms and significant local catering revenue. The Director will manage both reactive and proactive sales efforts, providing daily leadership to sales associates to achieve property sales objectives and overall booking and revenue goals.

Key Responsibilities

• Manage the development of strategic account plans for demand generators in the market.
• Oversee the property's reactive and proactive sales efforts.
• Determine and develop marketing communication activities in conjunction with Regional Marketing Communications.
• Provide customer intelligence by evaluating market and economic trends to adjust sales strategies.
• Review STAR reports and competitive shopping reports to maintain awareness of the hotel’s market position.
• Research competitor sales team strategies to identify opportunities for occupancy, RevPAR growth, and market share increase.
• Attend sales strategy meetings to contribute input on weekly and overall sales strategy.
• Suggest innovative marketing ideas and develop deployment strategies to grow market share.
• Evaluate and support participation and account deployment with Area Sales and Group Sales within the Sales Office.
• Serve as the primary sales contact for the General Manager, property leadership team, Group Sales, Area Sales leaders, and customers.
• Act as the hotel authority on sales processes and contracts.
• Liaise with Area Sales, Group Sales, Revenue Management, Event Management, Regional Marketing Communications, and other hotel departments.
• Participate in sales calls with the Sales and Marketing team to acquire and close business.
• Identify public relations opportunities and coordinate activities to enhance the overall marketing communication strategy.
• Support the General Manager by coordinating crisis communications.
• Execute and support Marriott’s Customer Service Standards and hotel’s Brand Standards.
• Manage the operational aspects of booked business, including proposal generation, contract writing, and customer correspondence.
• Implement a seamless turnover from sales to operations and back to sales, ensuring a high level of service.
• Monitor the resolution of guest issues arising from the sales process.
• Maintain successful performance by increasing revenues, controlling expenses, and providing a return on investment.
• Interface with regional marketing communications for regional and national promotions.

Building Relationships

• Develop strong partnerships with local organizations to increase brand and product awareness.
• Manage internal key stakeholder relationships.
• Foster community and public relations through property participation in local, regional, and national tradeshows and client events.
• Deliver exemplary customer service to drive satisfaction and loyalty by understanding needs and recommending appropriate features and services.

Leadership and Management

• Function as the leader of the property’s sales department.
• Develop sales goals and strategies, ensuring alignment with the brand business strategy.
• Execute the sales strategy to meet individual and team booking goals.
• Coach leaders of revenue-generating departments in developing effective revenue strategies and setting aggressive goals.
• Ensure the Sales team understands and leverages Marriott International (MI) demand engines.
• Collaborate with Human Resources, Engineering, and Loss Prevention to monitor compliance with regulations.
• Partner with Human Resources to attract, develop, and retain talent.
• Set goals and expectations for direct reports using the Leadership Performance Process (LPP).
• Forecast talent needs and manage talent acquisition strategy with HR.
• Maintain an active list of competitor sales personnel and execute a recruitment plan with HR.
• Support tools and training resources for sales associates on catering solutions.
• Champion leadership development and workforce planning priorities.
• Identify, train, and mentor group sales associates, utilizing available on-the-job training tools.
• Transfer functional knowledge and develop group sales skills of other discipline managers.
• Manage the marketing budget for property-specific campaigns, promotions, and collateral.

Qualifications and Experience

• Minimum of 5-10 years of experience in sales leadership roles, preferably within the hospitality industry.
• Demonstrated ability to manage reactive and proactive sales efforts for properties with significant booking volumes and catering revenue.
• Proven track record of achieving sales objectives and revenue goals.
• Experience in developing and implementing property-wide strategies to meet customer needs and provide a return on investment.

Work Type and Location

This is a full-time position based in Medina, Al Madinah, Saudi Arabia. The role requires leadership of the property’s sales department and active engagement in the local market.