Sales Supervisor – Foodservice (FS / HoReCa) | Madinah Region | Global FMCG📣 Job Ad

About the Role

eMagine Solutions is seeking a Sales Supervisor to join a leading global FMCG company. This field leadership position is based in the Madinah region of Saudi Arabia and focuses on driving growth within the Foodservice (FS) / HoReCa channel. The role is responsible for managing a sales team, improving distributor performance, and achieving targets for volume, distribution, and visibility. The successful candidate will play a key part in strengthening the company's market presence in Madinah through effective route-to-market strategies and client relationship management within the hospitality sector.

Key Responsibilities

• Lead, coach, and manage the performance of Salesmen/Sales Executives in field sales operations.
• Execute route-to-market (RTM) plans for the FS/HoReCa channel, covering aspects like coverage, call cycles, journey plans, and territory management.
• Drive key sales fundamentals including volume, value, numeric distribution, weighted distribution, availability, and visibility.
• Oversee distributor operations, including order generation, van sales (if applicable), delivery performance, and credit discipline.
• Develop and maintain strong relationships with key accounts such as hotels, restaurants, cafes, catering services, kitchens, wholesalers, and cash & carry outlets.
• Ensure effective in-store/in-outlet execution, focusing on merchandising, POSM deployment, planogram compliance, and promotional activities.
• Track and improve Key Performance Indicators (KPIs) including daily calls, strike rate, hit rate, drop size, active outlets, on-shelf availability (OSA), and promotional compliance.
• Gather and report market intelligence, including competitor activities, pricing, new business openings, and customer feedback.

Qualifications and Requirements

• Proven FMCG sales experience with demonstrated team leadership in a Sales Supervisor, Team Leader, or Area Sales role.
• Demonstrable experience within the Foodservice (FS) / HoReCa channel in Saudi Arabia.
• Experience in managing and developing sales teams, including coaching, target setting, and using daily scorecards.
• Solid distributor management experience and a strong field execution mindset.
• Excellent negotiation and relationship-building skills with HoReCa customers.
• A valid KSA driving license is preferred.
• Knowledge of the Madinah region is considered a strong advantage.

Required Skills

• Sales
• Team Leadership
• Foodservice / HoReCa Channel Management
• Distributor Management
• Field Execution
• Negotiation
• Relationship Building
• Merchandising
• Promotional Execution
• KPI Tracking
• Market Intelligence

Work Environment and Experience

This is a full-time role based in Medina, Al Madinah, Saudi Arabia. The position requires 5-10 years of relevant experience. The role operates within the Foodservice (FS) / HoReCa channel, requiring a strong understanding of this market segment.