Sales Supervisor – Foodservice (FS / HoReCa) | Madinah Region | Global FMCG📣 Job Ad
| Contract Type | Full-time | |
| Workplace type | On-site | |
| Location | Madinah |
About the Role
eMagine Solutions is seeking a Sales Supervisor to join a leading global FMCG company. This field leadership position is based in the Madinah region of Saudi Arabia and focuses on driving growth within the Foodservice (FS) / HoReCa channel. The role is responsible for managing a sales team, improving distributor performance, and achieving targets for volume, distribution, and visibility. The successful candidate will play a key part in strengthening the company's market presence in Madinah through effective route-to-market strategies and client relationship management within the hospitality sector.
Key Responsibilities
- Lead, coach, and manage the performance of Salesmen/Sales Executives in field sales operations.
- Execute route-to-market (RTM) plans for the FS/HoReCa channel, covering aspects like coverage, call cycles, journey plans, and territory management.
- Drive key sales fundamentals including volume, value, numeric distribution, weighted distribution, availability, and visibility.
- Oversee distributor operations, including order generation, van sales (if applicable), delivery performance, and credit discipline.
- Develop and maintain strong relationships with key accounts such as hotels, restaurants, cafes, catering services, kitchens, wholesalers, and cash & carry outlets.
- Ensure effective in-store/in-outlet execution, focusing on merchandising, POSM deployment, planogram compliance, and promotional activities.
- Track and improve Key Performance Indicators (KPIs) including daily calls, strike rate, hit rate, drop size, active outlets, on-shelf availability (OSA), and promotional compliance.
- Gather and report market intelligence, including competitor activities, pricing, new business openings, and customer feedback.
Qualifications and Requirements
- Proven FMCG sales experience with demonstrated team leadership in a Sales Supervisor, Team Leader, or Area Sales role.
- Demonstrable experience within the Foodservice (FS) / HoReCa channel in Saudi Arabia.
- Experience in managing and developing sales teams, including coaching, target setting, and using daily scorecards.
- Solid distributor management experience and a strong field execution mindset.
- Excellent negotiation and relationship-building skills with HoReCa customers.
- A valid KSA driving license is preferred.
- Knowledge of the Madinah region is considered a strong advantage.
Required Skills
- Sales
- Team Leadership
- Foodservice / HoReCa Channel Management
- Distributor Management
- Field Execution
- Negotiation
- Relationship Building
- Merchandising
- Promotional Execution
- KPI Tracking
- Market Intelligence
Work Environment and Experience
This is a full-time role based in Medina, Al Madinah, Saudi Arabia. The position requires 5-10 years of relevant experience. The role operates within the Foodservice (FS) / HoReCa channel, requiring a strong understanding of this market segment.
Requirements
- Requires 5-10 Years experience
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