HoReCa Supervisor📣 Job Ad

About the Role

AIR (Advanced Inhalation Rituals) is seeking to hire Saudi nationals for the position of HoReCa Supervisor in Riyadh, Saudi Arabia. This role is responsible for managing and expanding the brand's presence within the HoReCa channel across the Kingdom. The HoReCa Supervisor will focus on cultivating strategic partnerships with key venues, executing on-ground activations, and driving sales strategies to achieve volume targets, enhance brand awareness, and encourage consumer trial.

Key Responsibilities

• Conduct market mapping of the KSA HoReCa landscape to identify high-potential outlets and expand the brand's network.
• Drive new product listings and distribution in targeted venues to increase the active customer base.
• Create and maintain an accurate database of HoReCa customers, classifying them by tier and potential.
• Serve as the primary point of contact for venue owners and shisha masters, fostering long-term relationships.
• Negotiate commercial agreements and listing fees to secure volume commitments and brand visibility.
• Ensure consistent stock availability and product rotation within outlets to prevent out-of-stocks and maintain product freshness.
• Oversee the execution of brand activations, sampling events, and promotional nights to drive consumer trial.
• Implement and maintain Point of Sale Materials (POSM) and branding elements to maximize brand awareness within venues.
• Manage third-party agencies or brand ambassadors to ensure activations meet brand guidelines and Key Performance Indicators (KPIs).
• Monitor and report on key performance indicators including Volume, Distribution, Trial rates, and Return on Investment (ROI) on activations.
• Gather and report on competitor activities, pricing strategies, and emerging HoReCa trends in the KSA market.

Qualifications and Requirements

• A Bachelor's degree in Business Administration, Marketing, or a related field is required.
• A minimum of 3 years of relevant experience in the HoReCa sector, specifically within the KSA market, is essential.
• A strong understanding of Saudi HoReCa dynamics, key influencers, and the regulatory environment is crucial.
• Proven ability to identify and pursue new business opportunities while nurturing existing relationships.
• Demonstrated track record of successfully negotiating listings and commercial terms with venue owners.
• High attention to detail regarding brand visibility and event management.
• Fluency in Arabic and a basic understanding of English are essential.
• Willingness to travel extensively within the assigned territory/cities in KSA.
• Flexibility to work non-traditional hours, including evenings and weekends, as required by the demands of the HoReCa sector.

Required Skills

• HoReCa expertise
• Market Mapping
• New Listings acquisition
• Database Management
• Stakeholder Engagement
• Negotiation
• Stock Availability management
• Brand Activations execution
• Trade Marketing
• Point of Sale Materials (POSM) implementation
• Agency Supervision
• Performance Monitoring
• Market Intelligence gathering
• Business Development
• Relationship Management
• Attention to Detail
• Willingness to travel
• Adaptability to flexible working hours

Work Environment and Location

This is a full-time position based in Riyadh, Saudi Arabia. The role requires extensive travel within the assigned territory and cities in KSA. Candidates must be flexible to work non-traditional hours, including evenings and weekends, as dictated by the demands of the HoReCa sector.