Assistant Brand Manager

About the Role

Binzagr CO-RO LTD. is seeking an Assistant Brand Manager to join its team in Makkah, with operations spanning Jeddah and Makkah. This full-time role involves executing brand marketing plans and developing consumer initiatives to support business objectives. The ideal candidate will have 2-5 years of experience in a relevant field.

Key Responsibilities

• Execute the annual brand marketing plan in alignment with overall brand strategy and business objectives.
• Develop and implement consumer marketing initiatives based on market research and consumer insights.
• Lead the execution of integrated marketing campaigns across online and offline channels.
• Coordinate with creative, media, digital, and research agencies to ensure timely and effective campaign delivery.
• Manage new product development (NPD) activities in collaboration with cross-functional teams.
• Develop and execute media plans while monitoring campaign performance and return on investment (ROI).
• Partner with Trade Marketing to optimize brand visibility and execution across retail channels.
• Monitor market trends, competitor activities, and consumer behavior to identify growth opportunities.
• Conduct regular market visits and analyze retail audit data to recommend actionable improvements.
• Track brand performance, marketing KPIs, and campaign effectiveness, providing insights to support business decisions.
• Ensure brand consistency across all consumer touchpoints and marketing communications.
• Build and maintain strong relationships with external agencies and internal stakeholders to deliver marketing objectives.

Experience and Qualifications

Candidates for the Assistant Brand Manager position should possess 2-5 years of relevant professional experience. This role requires a professional who can manage multiple marketing facets, from strategic planning to campaign execution and performance analysis.

Work Environment and Location

This is a full-time position based in Makkah, Saudi Arabia, with responsibilities extending to Jeddah. The role involves working collaboratively with various internal teams and external agencies to achieve brand marketing goals.