Brand Marketing Specialist

About Unity Holding Company

Unity Holding Company is seeking a Brand Marketing Specialist to manage its brand presence across digital channels and physical store locations. This full-time role is based in Jeddah, Makkah, Saudi Arabia.

Role Overview

The Brand Marketing Specialist will report directly to executive leadership, focusing on bridging digital content with in-store guest experiences. This position is responsible for driving foot traffic, brand loyalty, and sales across all Unity Holding concepts, requiring a creative, data-driven, and energetic approach.

Key Responsibilities

• Plan, create, and execute monthly content calendars for Kermal, Kazdoura, and Lamb Kitchen across Instagram, TikTok, and Snapchat.
• Produce high-quality short-form video content (Reels/TikToks) that captures the unique atmosphere, signature dishes, and culinary stories of each brand.
• Manage community engagement by interacting with followers, responding to DMs/comments, and building local brand advocacy.
• Design, implement, and audit point-of-sale (POS) marketing materials, table tents, visual merchandising, and seasonal campaign displays across all 6 branches.
• Collaborate with branch operational teams to ensure seamless execution of brand standards, promotional offers, and messaging.
• Organize localized activation events, food-tasting campaigns, and influencer visits.
• Manage Google Business Profiles, food delivery aggregator listings (HungerStation, Jahez, Chefz, etc.), and review management systems for all locations.
• Identify, pitch, and collaborate with relevant food, lifestyle, and local Jeddah influencers to drive organic coverage.
• Track and report key performance metrics including ROI, reach, engagement, branch foot traffic, and campaign conversion rates on a weekly and monthly basis.

Qualifications and Experience

• A minimum of 2 to 5 years of experience in brand marketing or a related field.
• Demonstrated ability to manage brand presence across digital and physical channels.
• Experience in content creation, social media strategy, and community engagement.
• Proficiency in performance analytics and reporting.

Required Skills

• Strong creativity and data-driven decision-making skills.
• Excellent communication and collaboration abilities.
• Ability to produce high-quality short-form video content.
• Organizational skills for event planning and campaign execution.

Work Type

This is a full-time position.