Cluster Director of Sales Swissôtel & Swissôtel Al Maqam (Saudi National)

About Accor and Swissôtel Makkah & Swissôtel Al Maqam

Accor is seeking a Cluster Director of Sales for Swissôtel Makkah and Swissôtel Al Maqam. Both hotels are five-star properties located within the Abraj Al Bait complex in Makkah, Saudi Arabia, offering modern rooms and suites. Swissôtel Makkah, the first Swissôtel in Saudi Arabia, features 1500 rooms, two restaurants, an executive lounge, two meeting rooms, and a business center. Swissôtel Al Maqam, the second Swissôtel in Saudi Arabia, offers 1624 rooms, two restaurants, an executive lounge, two meeting rooms, and a business center. Both hotels provide private entrances for pilgrims to access Al Masjid Al Haram.

The Role: Cluster Director of Sales (Saudi National)

As the Cluster Director of Sales for Swissôtel Makkah & Swissôtel Al Maqam, you will report to the Cluster General Manager. This full-time role involves leading the sales strategy and execution for both hotels, focusing on driving account growth, business conversion, and revenue delivery. The position also includes developing and managing a high-performing sales team, and requires 5-10 years of relevant experience.

Key Responsibilities

• Develop and execute annual sales plans for both hotels, aligning with budgets, forecasts, market segments, and the commercial strategy.
• Collaborate with the Group Commercial Strategy Director to identify business needs and coordinate actions with Accor Sales, ISR, and key source markets.
• Lead proactive sales across assigned segments and accounts, focusing on growing existing production, acquiring new accounts, and converting qualified opportunities.
• Prepare and negotiate sales contracts and agreements in accordance with approved pricing, credit, contracting, and business conditions.
• Monitor leads, offers, options, and group business with Sales Operations and Reservations to ensure timely follow-up, conversion, materialization, and replacement of released business.
• Direct sales forecasting with Revenue Management, maintaining accurate annual and monthly forecasts, booking pace, account production, pipeline, and lead management reports.
• Participate in the annual Sales and Market Plan, quarterly updates, and hotel budgets, implementing tactical actions in response to demand and competitive changes.
• Maintain distinct sales plans for each hotel, reflecting their positioning, market mix, inventory, and priorities for Umrah, Ramadan, and Hajj.
• Lead, coach, and develop the Sales team, setting clear account ownership, market coverage, activity plans, targets, and performance standards.
• Produce accurate management reports and present monthly sales contribution, account performance, market activity, and priorities to senior management and owners.
• Maintain strong product knowledge for both hotels and represent them through sales calls, site inspections, trade shows, roadshows, and key account meetings.
• Work closely with Revenue, Reservations, Marketing, Distribution, Banqueting, and hotel operations to optimize conversion, guest experience, and overall commercial performance.

Qualifications and Experience

• Demonstrated previous experience in a Director of Sales role, preferably in a multi-property environment, with proven ability to close sales.
• Relevant degree in sales, hospitality, business development, or another relevant business field from an academic institution.
• Knowledge of the hospitality industry and a strong understanding of the Makkah market and key source markets.
• Strong leadership skills with the ability to effectively manage, motivate, and develop a high-performing sales team.
• Strong analytical skills to understand key business indicators and competitive trends and develop appropriate actions.
• Excellent selling capabilities and the ability and desire to coach selling techniques to team members.
• Excellent organizational and planning skills.
• Commitment to delivering a high level of customer service.
• Positive attitude and strong communication skills.
• Excellent grooming and professional presentation standards.
• Flexibility to respond to a range of different work situations.
• Ability to work well under time pressure and demanding travel schedules.